Are you using V+C = P in your business?

Here’s some new math to memorize for your business: V + C = P.  (Credit to Mark Storey for the idea! @mastorey on Twitter).

Join us for a free telesummit! http://fourwaystoflourish.com

It’s simple but powerful.

Visibility + Credibility = Profits

In this equation, both visibility and credibility have an effect on profit. You can’t have just one and hope to create a profitable, sustainable business. And both increase, so do your profits.

Let’s look at each one individually:

Visibility. Think of visibility as showcasing your expertise in a way that makes others want to learn more. But here’s the thing: your target market needs to know you exist, and you have to know where to find them. Some strategies include public speaking, article writing (online and offline), offering free teleseminars and workshops. One big one? Your website. It’s your hub where people can get to know you, and you can always direct them there from any of the visibility strategies you use.

Credibility. Visibility gives you the opportunity to prove you’re credible. Think of your own buying experiences. Trace your steps from the time you became aware of someone through making your first purchase, and then any subsequent purchases. How did they do it? Through a thoughtful sales cycle. When your sales cycle includes a range of low-barrier to entry offering through your most expensive core offerings, you’re allowing someone to get to know you over time at a pace that’s comfortable to him or her.

Profitability. Combining visibility strategies and the credibility built through your sales cycle leads to better relationships with your target market. Better relationships over time lead to profitability, not just from a one-time sale, but multiple sales with the same client over time.

Learn more about one of my visibility and credibility strategies.

I invite you to register for a complimentary tele-summit, “Four Ways to Flourish for Solopreneurs,” beginning 9/29/2009.

http://fourwaystoflourish.com

Four well-known entrepreneurs will share their how-to’s on overcoming procrastination, self-doubt, distraction, and small thinking – things that can stop entrepreneurs in their tracks. Even addressing one of these behaviors will make a difference in your business!