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	<title>AmyFranko.com &#124; Instructional Design &#38; Small Business Coaching &#187; Marketing</title>
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		<title>3 Buying Triggers Every Service Professional Should Know</title>
		<link>http://amyfranko.com/2009/11/09/buying-decision-triggers/</link>
		<comments>http://amyfranko.com/2009/11/09/buying-decision-triggers/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 16:53:33 +0000</pubDate>
		<dc:creator>Amy Franko</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Harry Beckwith]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[Selling the Invisible]]></category>

		<guid isPermaLink="false">http://amyfranko.com/?p=777</guid>
		<description><![CDATA[Harry Beckwith's Selling the Invisible describes 3 decision triggers you must know when selling services. How can you use them in your consulting practice? Read on to find out. ]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Do You &#8220;Go Where They Ain&#8217;t?&#8221;</title>
		<link>http://amyfranko.com/2009/11/04/go-where-they-aint/</link>
		<comments>http://amyfranko.com/2009/11/04/go-where-they-aint/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 14:42:35 +0000</pubDate>
		<dc:creator>Amy Franko</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Harry Beckwith]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[Selling the Invisible]]></category>

		<guid isPermaLink="false">http://amyfranko.com/?p=769</guid>
		<description><![CDATA[Harry Beckwith describes a strategy in Selling the Invisible called "Go Where They Ain't." What does that mean for your consulting practice? Read on to find out. ]]></description>
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		<title>3 Simple Tips to Recharge Your Presentations</title>
		<link>http://amyfranko.com/2009/10/15/recharge-your-presentations/</link>
		<comments>http://amyfranko.com/2009/10/15/recharge-your-presentations/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 19:45:49 +0000</pubDate>
		<dc:creator>Amy Franko</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[giving presentations]]></category>
		<category><![CDATA[presentation techniques]]></category>
		<category><![CDATA[Toastmasters]]></category>

		<guid isPermaLink="false">http://amyfranko.com/?p=618</guid>
		<description><![CDATA[Think about this - every time you speak, write an email, post a blog, or use social media - you're in fact making a presentation. That directly relates to your credibility, and how you're remembered.  Read on to learn 3 simple tips to recharge your presentations and your audience. ]]></description>
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		<title>Balance the Scales of Features and Benefits</title>
		<link>http://amyfranko.com/2009/10/12/features-and-benefits/</link>
		<comments>http://amyfranko.com/2009/10/12/features-and-benefits/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 17:30:06 +0000</pubDate>
		<dc:creator>Amy Franko</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[features and benefits]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[selling your services]]></category>

		<guid isPermaLink="false">http://amyfranko.com/?p=608</guid>
		<description><![CDATA[In sales and marketing, there is a lot of emphasis on describing the benefits of the offer. Have you considered how well your features are described? It's a balancing act - here's why. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Are you using V+C = P in your business?</title>
		<link>http://amyfranko.com/2009/09/08/vcp/</link>
		<comments>http://amyfranko.com/2009/09/08/vcp/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 14:05:16 +0000</pubDate>
		<dc:creator>Amy Franko</dc:creator>
				<category><![CDATA[Four Ways to Flourish Telesummit]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[visibility]]></category>
		<category><![CDATA[women entrepreneurs]]></category>

		<guid isPermaLink="false">http://amyfranko.com/?p=554</guid>
		<description><![CDATA[Here's some new math to memorize for your business: V + C = P. ]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Hi [blank], what makes you actually read an email?</title>
		<link>http://amyfranko.com/2009/08/27/emailpersonalization/</link>
		<comments>http://amyfranko.com/2009/08/27/emailpersonalization/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 14:41:07 +0000</pubDate>
		<dc:creator>Amy Franko</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Aweber]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing strategies]]></category>

		<guid isPermaLink="false">http://amyfranko.com/?p=534</guid>
		<description><![CDATA[Personalization is common in email marketing, but is it effective? What makes you actually read an email? How many chances will you give someone before unsubscribing?]]></description>
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		<slash:comments>0</slash:comments>
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		<title>My marketing evolution (or revolution?)</title>
		<link>http://amyfranko.com/2009/08/18/marketing-evolution/</link>
		<comments>http://amyfranko.com/2009/08/18/marketing-evolution/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 20:53:37 +0000</pubDate>
		<dc:creator>Amy Franko</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[@amyfranko]]></category>
		<category><![CDATA[marketing lessons]]></category>
		<category><![CDATA[Permission Marketing]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[target market]]></category>

		<guid isPermaLink="false">http://amyfranko.com/?p=504</guid>
		<description><![CDATA[I realize Permission Marketing might be an oldie (10 years is light years in the marketing world!), but in just a few short chapters Seth Godin has already taught me a few key things. . . ]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Social media, meet my marketing plan</title>
		<link>http://amyfranko.com/2009/07/09/socialmediamarketing/</link>
		<comments>http://amyfranko.com/2009/07/09/socialmediamarketing/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 14:42:50 +0000</pubDate>
		<dc:creator>Amy Franko</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business relationships]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[self-employed women]]></category>
		<category><![CDATA[social media overwhelm]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[women business owners]]></category>
		<category><![CDATA[women entrepreneurs]]></category>

		<guid isPermaLink="false">http://amyfranko.com/?p=356</guid>
		<description><![CDATA[Yesterday I was a webinar panelist on the topic of social media for a group of women business owners, hosted by Women for Economic and Leadership Development (WELD) in Columbus.

It was apparent that social media was a source of angst and uncertainty for many. We talked about social media strategies, how to better manage the tools at our disposal, and making something meaningful out of all of it.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Direct Outreach to a Best-Selling Author</title>
		<link>http://amyfranko.com/2009/07/07/loisfrankel/</link>
		<comments>http://amyfranko.com/2009/07/07/loisfrankel/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 12:07:39 +0000</pubDate>
		<dc:creator>Amy Franko</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Book Yourself Solid]]></category>
		<category><![CDATA[business lessons]]></category>
		<category><![CDATA[direct outreach strategy]]></category>
		<category><![CDATA[Lois Frankel]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Nice Girls Don't Get the Corner Office]]></category>
		<category><![CDATA[self-employed women]]></category>
		<category><![CDATA[women entrepreneurs]]></category>

		<guid isPermaLink="false">http://amyfranko.com/?p=351</guid>
		<description><![CDATA[A core self-promotion strategy within the Book Yourself Solid system is direct outreach. Direct outreach is many things, but I see it as your "list" of well-known people within your field or the target market you serve. Over time, your goal is to develop loose relationships with those people.

But wait . . . they're too busy, too well-known, too many people want their time, right?

In one situation I  learned not only is that not the case, but the author I was reaching out to enthusiastically welcomed me and thanked me for helping spread her message to my audience.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Desire to write + challenge = valuable marketing strategy</title>
		<link>http://amyfranko.com/2009/06/25/articlewriting/</link>
		<comments>http://amyfranko.com/2009/06/25/articlewriting/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 14:25:33 +0000</pubDate>
		<dc:creator>Amy Franko</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[article writing]]></category>
		<category><![CDATA[ezine articles]]></category>
		<category><![CDATA[HAHD]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://amyfranko.com/?p=268</guid>
		<description><![CDATA[Three months ago, the Twitterverse came calling with an article-writing challenge, Hundred Articles Hundred Days. The goal was to use article writing to boost website traffic by submitting 100 articles in 100 days to EzineArticles. Now I love to write and always wanted to use article writing as a marketing strategy, but just didn't know where to start. So here was the Twitterverse calling me out to do something about it. Read on for the lessons I learned along the way . . .]]></description>
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		<slash:comments>0</slash:comments>
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