<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>AmyFranko.com &#124; Instructional Design &#38; Small Business Coaching &#187; Sales</title>
	<atom:link href="http://amyfranko.com/category/sales/feed/" rel="self" type="application/rss+xml" />
	<link>http://amyfranko.com</link>
	<description></description>
	<lastBuildDate>Fri, 15 Jan 2010 18:54:22 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.5</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Balance the Scales of Features and Benefits</title>
		<link>http://amyfranko.com/2009/10/12/features-and-benefits/</link>
		<comments>http://amyfranko.com/2009/10/12/features-and-benefits/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 17:30:06 +0000</pubDate>
		<dc:creator>Amy Franko</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[features and benefits]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[selling your services]]></category>

		<guid isPermaLink="false">http://amyfranko.com/?p=608</guid>
		<description><![CDATA[In sales and marketing, there is a lot of emphasis on describing the benefits of the offer. Have you considered how well your features are described? It's a balancing act - here's why. ]]></description>
		<wfw:commentRss>http://amyfranko.com/2009/10/12/features-and-benefits/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hi [blank], what makes you actually read an email?</title>
		<link>http://amyfranko.com/2009/08/27/emailpersonalization/</link>
		<comments>http://amyfranko.com/2009/08/27/emailpersonalization/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 14:41:07 +0000</pubDate>
		<dc:creator>Amy Franko</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Aweber]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing strategies]]></category>

		<guid isPermaLink="false">http://amyfranko.com/?p=534</guid>
		<description><![CDATA[Personalization is common in email marketing, but is it effective? What makes you actually read an email? How many chances will you give someone before unsubscribing?]]></description>
		<wfw:commentRss>http://amyfranko.com/2009/08/27/emailpersonalization/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
