BLOGSales Performance and Leadership Development Insights from Amy Franko
Three years ago, I made the decision on a new destination. I wanted to use my 20 years of B2B sales, leadership, and entrepreneurial experience in new ways. That led me to add sales training programs and sales keynotes under Impact Instruction Group, the custom learning solutions company I founded in 2007.
Those programs have taken off… so much so, that it was time for a transition, a different direction. You can now find my sales training, keynotes, leadership development programs, and resources at AmyFranko.com. And we haven’t forgotten about custom training! We’re still here to support your blended learning, custom training and curriculum design needs at the new ImpactInstruction.com.
I invite you to visit both new sites. As you’re planning your next sales kickoff or leadership event and see a sales keynote or training program that could fit, let’s schedule a conversation.
Leadership is complicated and plays a crucial role in the long-term success and value of a business. Listen in to this episode of the Simply Tax Podcast to learn about the role leadership plays in an organization, the importance of creating employee loyalty and ways to cultivate leaders of influence.
Relationships are the “X-Factor” for business development success. Read this article in the Association for Accounting Marketing’s “Growth Strategies” magazine to learn why social capital matters so much in today’s business development environment, and discover how to use my simple formula for creating social capital.
Summer is here, and it’s hard to believe that the first half of 2018 will soon be in the books. Before heading into the second half of the year, I wanted to pause and take a few moments to share some of the highlights of our sales training and leadership development work, as well as other milestones, with my clients and friends.
Earning executive-level buy-in for sales enablement and sales training is one of the top issues facing sales leaders and sales trainers today. But building your business case doesn’t have to be an impossible task. I’m pleased to have partnered with the Association for Talent Development to provide a series of five strategies you can use to build credibility with the CEO, starting with creating the right culture for sales enablement and sales success.
Good leaders never stop learning. One way I continue my development is to uncover what’s worked for others.
The Columbus Chamber’s CEO Insights series provides a platform for some of our region’s brightest leaders to share their ideas and the stories behind their successes and challenges. Most recently, I enjoyed the highly engaging CEO Insights discussion with Darci Congrove of GBQ. I share some of what she had to say on the blog.
The “rockstars” and the “middles” offer your greatest potential for creating a sales force of productive, modern sellers – that are engaged and deliver results. But they can’t do it without your leadership. Providing on-going sales training is proven to deliver a significant return on investment.
The new sales economy presents challenges for today’s Modern Seller. In this final article in my series about the trends creating chaos, I share three trends to watch for, including your “invisible competition.”
Building strong client relationships by creating – and communicating – value is an integral part of establishing your role as a strategic partner. An X-factor in the world of professional services. Strong strategic relationships and a reputation as someone who provides business value will help you stand out from the crowd. In a special article for CPA Trendlines, in conjunction with the Association for Accounting Marketing (AAM) Summit 2018, I’m pleased to present my simple, three-step framework for communicating business value.
The sales trends and disruptions we’re experiencing are more extreme than ever before. Some are due to technology, others are cultural. But all are changing the way our clients and prospects interact with us. Two weeks ago on this blog, I introduced you to the concept of seven trends creating chaos in the new sales economy, and I shared some tips for how to tackle these challenges. Today, I’ll reveal two more of the trends.