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Sales Performance and Leadership Development Insights from Amy Franko
Destinations and Directions: Announcing AmyFranko.com and ImpactInstruction.com

Destinations and Directions: Announcing AmyFranko.com and ImpactInstruction.com

Three years ago, I made the decision on a new destination. I wanted to use my 20 years of B2B sales, leadership, and entrepreneurial experience in new ways. That led me to add sales training programs and sales keynotes under Impact Instruction Group, the custom learning solutions company I founded in 2007.

Those programs have taken off… so much so, that it was time for a transition, a different direction. You can now find my sales training, keynotes, leadership development programs, and resources at AmyFranko.com. And we haven’t forgotten about custom training! We’re still here to support your blended learning, custom training and curriculum design needs at the new ImpactInstruction.com.

I invite you to visit both new sites. As you’re planning your next sales kickoff or leadership event and see a sales keynote or training program that could fit, let’s schedule a conversation.

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5 Strategies to Build a Business Case Internally for Sales Enablement

5 Strategies to Build a Business Case Internally for Sales Enablement

Earning executive-level buy-in for sales enablement and sales training is one of the top issues facing sales leaders and sales trainers today. But building your business case doesn’t have to be an impossible task. I’m pleased to have partnered with the Association for Talent Development to provide a series of five strategies you can use to build credibility with the CEO, starting with creating the right culture for sales enablement and sales success.

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Learning from Leaders: A Conversation with Darci Congrove of GBQ

Learning from Leaders: A Conversation with Darci Congrove of GBQ

Good leaders never stop learning. One way I continue my development is to uncover what’s worked for others.

The Columbus Chamber’s CEO Insights series provides a platform for some of our region’s brightest leaders to share their ideas and the stories behind their successes and challenges. Most recently, I enjoyed the highly engaging CEO Insights discussion with Darci Congrove of GBQ. I share some of what she had to say on the blog.

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How to Make Your Sales People Rockstar Sellers

How to Make Your Sales People Rockstar Sellers

The “rockstars” and the “middles” offer your greatest potential for creating a sales force of productive, modern sellers – that are engaged and deliver results. But they can’t do it without your leadership. Providing on-going sales training is proven to deliver a significant return on investment.

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3 Steps to Communicating Business Value

3 Steps to Communicating Business Value

Building strong client relationships by creating – and communicating – value is an integral part of establishing your role as a strategic partner. An X-factor in the world of professional services. Strong strategic relationships and a reputation as someone who provides business value will help you stand out from the crowd. In a special article for CPA Trendlines, in conjunction with the Association for Accounting Marketing (AAM) Summit 2018, I’m pleased to present my simple, three-step framework for communicating business value.

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Two More Sales Trends Creating Chaos in the New Sales Economy—and How to Tackle Them

Two More Sales Trends Creating Chaos in the New Sales Economy—and How to Tackle Them

The sales trends and disruptions we’re experiencing are more extreme than ever before. Some are due to technology, others are cultural. But all are changing the way our clients and prospects interact with us. Two weeks ago on this blog, I introduced you to the concept of seven trends creating chaos in the new sales economy, and I shared some tips for how to tackle these challenges. Today, I’ll reveal two more of the trends.

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