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SALES PERFORMANCE AND LEADERSHIP DEVELOPMENT INSIGHTS FROM AMY FRANKO

Becoming an Ambassador: Are Your Clients 29 Percenters?

Becoming an Ambassador: Are Your Clients 29 Percenters?

Think for a moment about all the brands, products, and services you buy in a given day or week. Is there that one you would intentionally seek out, that one that you would go out of your way to buy, even if other options were available?

If the answer is yes, then that company has created a sense of loyalty in you. Loyalty is what helps them to rise above everyone else in your decision-making process.

How can you create more loyal clients? You must become an ambassador.

I recently delved into this this topic on the Accounting Today blog, Voices, providing some information on industry trends, as well as skills that help set ambassadors apart from their competitors.

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When a Sales Prospect Goes Cold… Know When to Walk Away

When a Sales Prospect Goes Cold… Know When to Walk Away

Building a better sales pipeline is a lot like that famous lyric from Kenny Rogers’ The Gambler: “Know when to walk away, know when to run.”

Through my years as a sales leader, I’ve learned that, despite our natural instinct as sellers to fight to win every sale, sometimes it’s best to walk away when the prospect goes cold.

In the February issue of Top Sales Magazine, I reflect on a recent situation where a prospect went cold, explore five reasons why it can happen even to the best of us, and share some strategies you can employ to tackle the challenges when they arise.

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Sales Culture is the Key to Growing Next-Generation Leaders

Sales Culture is the Key to Growing Next-Generation Leaders

Has your organization filled its leadership pipeline?

For success into the future, you’ll need more professionals selling as part of your succession planning practices. When your professionals are equipped to sell, you’ll create more client opportunities, you’ll generate stronger revenues and profits, and you’ll be in a better position to diversify your services.

In this week’s post, I share four strategies for growing your sales culture and developing next-generation leaders with the experience and know-how to generate revenue.

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Your Best Investment: A Case for Lifelong Learning

Your Best Investment: A Case for Lifelong Learning

What are the secrets to longevity? After considering the traits of one very exceptional nonagenarian, I can boil it down to two things: self-care and lifelong learning.

Today’s post digs into the second of those two… what lifelong learning can do for us personally and professionally. It’s the best investment you can make.

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What Distinguishes a Standout Seller…The Why or the How?

What Distinguishes a Standout Seller…The Why or the How?

Being in strategic selling, often I see sales conversations and the buying process get wrapped up in solution details way too early. I’ve done it too — my mind running a million miles an hour, jumping into creating solutions before I know enough about the true problem or why it’s a priority today.

When we jump into solutioning too early (the “how”), we risk losing prospect or client buy-in. We miss the opportunity to understand the “why” behind the interest. Why it matters to this person and the business. We might miss the opportunity to more creatively solve the challenge.

So what distinguishes a standout seller? I share that on the blog and in a short video.

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Social Capital - Build Stronger Relationships Grow Your Sales - By Amy Franko

Elevate your sales success by building and leveraging your social capital. This eBook will show you how.

Download the Social eBook Now

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