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SALES PERFORMANCE AND LEADERSHIP DEVELOPMENT INSIGHTS FROM AMY FRANKO
Bridge the Gap Between Today’s B2B Seller and Customer
By Amy Franko I’m often asked what has made the greatest impact on my career and entrepreneurial trajectory. The answer is this: the ability to sell, to cultivate and close business. A passion for selling has always driven me. I began my selling career with IBM, and...
17 Inspiring Leadership Quotes to Kickstart 2017
It’s the start of a fresh, New Year. If you’re like many of us, you’ve maybe made a resolution or two that focuses on self improvement. I for one am always seeking to grow my leadership skills. That’s a year-long resolution that not only creates a positive impact for...
What Makes Winners in Sales? Preparation.
The will to win must be great, but the will to prepare to win must be greater. Pat Summitt I never met Pat Summitt, but I feel in many ways she impacted my life, my career, and my leadership aspirations. So many of the opportunities I enjoy today are because of...
Real Talk: Amy Talks Sales, Leadership in New Podcast
What do you get when you combine two dynamic sales leaders? One inspiring podcast! Impact Instruction Group's Founder and President Amy Franko participated in the "Conversations with Phil" podcast to talk sales and leadership. Produced by Phil Gerbyshak, the regular...
For Lead Generation, the Magic is in the Follow Up
When you launch a lead generation campaign, do you have plans in place for follow up? I recently received a marketing piece from a local company that does wardrobe consulting. The piece sat in a stack of mail that was about two weeks old, and when I went through the...
Think Like a CXO to Break Through to the C-suite
By Amy Franko When you think of the individuals with offices in the C-suite, what traits come to mind? For many, a list would include forward-thinking. Strategic. Competent. Action-oriented. Risk-taker. Relationship builder. As we in sales seek to reach decision...
In Sales, Research Matters
By Amy Franko In sales, we hear an awful lot of "nos" before we get to the yes. Rather than focus on the negative, think of that as an opportunity for us! It's an opportunity to be creative, to show continual business fit and value, and to become trusted authorities...
Elevate Your Sales Game by Focusing on the “Other” 20 Percent
By Amy Franko Competitive differentiation is one of the biggest challenges facing sales professionals today. Think about it. Our customers are busier than ever, have higher expectations than ever, and do more research on their own before engaging with us. To thrive,...
A Curious Mind Knows No Limits
By Amy Franko If you know me, you know I love working with people who are internally motivated to create their own success, their own impact. That a-ha moment where someone is willing to try something new, learn from it, and grow! That just jazzes me. I’m a...
6 Strategies to Maximize Sales Results
New Blog Series Coming Soon An African proverb says if you want to go fast, go alone. If you want to go far, go together. That’s why I’ve teamed together with two peers—Brittany Shonka and Jen E Miller—to create a resource to help other sales professionals maximize...