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SALES PERFORMANCE AND LEADERSHIP DEVELOPMENT INSIGHTS FROM AMY FRANKO
Video: Pursue Sales Strategy with Focus
A common challenge in designing sales strategy is focus. No shortage of activities exists—solution sets, pursued industries, customer types. Elite organizations use focus as a filter, selecting only activities aiding success in the next one or two years....
What Are the Elements of a Sales Enablement Strategy?
Maximize revenue growth with a robust sales enablement strategy. Learn how to gain C-suite support and enhance sales efficiency through cross-functional collaboration, ownership, and focused tactics. ***** We didn’t hear much about sales enablement strategy until...
Video: 3 Strategic Plans You Need for Long-term Sales Growth
As it relates to long term successful sales growth, elite organizations, need three strategic plans in their organization. They have a visionary plan. They have a sales strategy. And they have a marketing strategy. That visionary plan is that big picture...
Mastering Sales Growth During Mergers & Acquisitions
If your company is growing through a merger, acquisition, or investment event, you’re not alone. I’m observing it across several clients in diverse industries, and according to market and consumer data research firm Statista, nearly 50,000 merger and acquisition...
Improve Your Sales Cycle by Examining This One Process
To supercharge your sales cycle, you must start by understanding your own buying habits. Dive deep into your purchasing process to uncover insights that could transform your approach to selling. ***** I’m an advocate for leveraging sales-specific assessment with all...
Video: Understanding Results and Value in Sales
A strategy to help you move your opportunities through your pipeline more quickly is the ability to differentiate between a result and the value derived from the result. It doesn't matter if this is an opportunity that is early stage or if it is something that's a...
Video: Leverage as a Sales Strategy
In the world of sales, where every effort counts, the key to success lies in the art of leverage. Simply put, leverage is the ability to magnify the impact of one idea, strategy, or sale without significantly increasing the effort invested. Let's explore how...
You’re Moving Too Fast. It’s Hurting Your Sales Growth.
In sales, sometimes you need to slow down to speed up. This article emphasizes the importance of intentional friction in sales, urging CEOs, sales leaders, and sales professionals to slow down in five key sales planning areas: hiring, territory planning, compensation...
Pillar Award for Community Service: Nonprofit Board Executive of the Year
One of the core values that guided me throughout my journey, both professionally and as an entrepreneur, is the importance of giving back and community service. So it's incredibly meaningful to me that I was recognized as the Nonprofit Board Executive of the Year at...
Accelerating Angels: Fueling Female Founders
Did you know that female founders historically produce 35% higher returns to investors than male founders? Accelerating Angels is a female-founded investment startup that is working to close the funding gap for early-stage technology companies. As one of the firm's...