As a sales leader or firm growth officer, one of your greatest opportunities is to grow sales through your existing client base. Often untapped, research shows that loyal clients will buy more from you, they are more open to expansion with you through new products and services, and they will introduce you to new prospects.
The link to long-term loyalty and sales growth is through customer experience. Get customer experience right, and you will improve sales growth. In this talk, we’ll cover a number of topics, including:
- Understanding your own buying experience (5:20)
- Customer experience trends and the tie to sales growth (9:10)
- How to define and design customer experience in a way that’s meaningful for your organization (20:43)
- The alignment needed between your marketing, sales, and post-sale strategies (28:00)
- Strategies to champion customer experience at strategic and tactical levels (38:40)
You can watch the webinar below via The Sales Experts Channel. Registration is required, but it’s free.
JOIN 10,000+ MODERN SELLERS & LEADERS. GET FRESH SALES AND LEADERSHIP RESOURCES DELIVERED TO YOUR INBOX.
Get Amy’s modern sales and leadership resources delivered to your inbox! These practical strategies can be applied right away to your sales and leadership path, and also used with your teams.