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Social Capital: A Mindset for Sales Success

Social Capital: A Mindset for Sales Success

What is social capital, and as a Modern Seller, why should you care? Social capital is the most valuable currency in the sales profession. I define it as the collective value of our networks, and the results we create with that value.

Don’t make the mistake of thinking this is just referring to your reach on social media. Social capital goes beyond today’s hyper-connectivity on social networks. It’s the strategic relationships that create mutual reward, results, and impact.

Now that you know what it is, let’s talk about building your social capital.

In The Modern Seller, I introduced a concept called the Social Framework. There are four elements to the framework: mindset, goals, network ecosystems, and habit. In this week’s video, we’ll learn about mindset piece of the framework, and three elements of that mindset: Leadership Identity, Trust and Generosity.

I invite you to watch it now.

How *Not* to do Social Selling

How *Not* to do Social Selling

LinkedIn can be a powerful social selling tool. But as Uncle Ben said to Peter Parker in Spider-Man, “With great power comes great responsibility.”

When I’m building relationships with potential clients, LinkedIn InMail and invitations are part of my social messaging rotation. These tools are very effective for background research and opening doors for that next step in a conversation IF they are used effectively. When done wrong, this outreach can very quickly shut down a conversation and a potential relationship.

Not long ago, I received a message that I’d file under the social selling “done wrong” category. On the blog this week, I take a look at the message and share tips for how you can be sure to not make the same mistakes.

Social Capital - Build Stronger Relationships Grow Your Sales - By Amy Franko

Elevate your sales success by building and leveraging your social capital. This eBook will show you how.

Download the Social eBook Now

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