What is social capital, and as a Modern Seller, why should you care? Social capital is the most valuable currency in the sales profession. I define it as the collective value of our networks, and the results we create with that value.
Don’t make the mistake of thinking this is just referring to your reach on social media. Social capital goes beyond today’s hyper-connectivity on social networks. It’s the strategic relationships that create mutual reward, results, and impact.
Now that you know what it is, let’s talk about building your social capital.
In The Modern Seller, I introduced a concept called the Social Framework. There are four elements to the framework: mindset, goals, network ecosystems, and habit. In this week’s video, we’ll learn about mindset piece of the framework, and three elements of that mindset: Leadership Identity, Trust and Generosity.
I invite you to watch it now.