Relationships are the “X-Factor” for business development success. Read this article in the Association for Accounting Marketing’s “Growth Strategies” magazine to learn why social capital matters so much in today’s business development environment, and discover how to use my simple formula for creating social capital.
Building strong client relationships by creating – and communicating – value is an integral part of establishing your role as a strategic partner. An X-factor in the world of professional services. Strong strategic relationships and a reputation as someone who provides business value will help you stand out from the crowd. In a special article for CPA Trendlines, in conjunction with the Association for Accounting Marketing (AAM) Summit 2018, I’m pleased to present my simple, three-step framework for communicating business value.