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How to Use Sales Enablement to Boost Selling Results

How to Use Sales Enablement to Boost Selling Results

One of the most enjoyable parts of researching my upcoming book, The Modern Seller, has been my interviews with industry sales leaders I know and respect. They’ve been thought-provoking and energizing. The Modern Seller will be available in early 2018; in the meantime, I’d like to share some of that wisdom with you. This interview features Pete McChrystal, president and CEO of Accent Technologies, a cloud-based sales enablement company. In this conversation, Pete and I share insights on sales enablement, including some practical advice for how you can improve it within your organization.

Sales Webcast: 5 Modern Sales Skills for a High-Value Advantage

Sales Webcast: 5 Modern Sales Skills for a High-Value Advantage

The sales landscape evolved. Has your sales organization? Join Amy Franko and ATD for a free, on-demand webcast: Cultivating 5 Modern Sales Skills for a High-Value Advantage. You will learn how to apply modern selling trends to your decision making when developing sales strategy, designing skill building programs, and assessing skill gaps.

Social Capital: An Equation for Sales Success

Social Capital: An Equation for Sales Success

  Especially in high-value, B2B selling environments, an opportunity is identified and a sale closed based on a combination of three core elements. We call them the “three Rs:” Reputation Results Relationships How can you leverage the three Rs, and an...
The Road to Sales Enablement Success

The Road to Sales Enablement Success

They say the road to success is always under construction. In the world of sales, that’s definitely the case. How can we keep driving forward? Sales enablement and effectiveness are the engine of a sales organization, and when executed well, they create an environment...
Bridging the B2B Sales Gap

Bridging the B2B Sales Gap

Much has changed in the sales landscape in recent years. We are seeing shifts in our customers’ habits, processes, and expectations. In turn, we must change the way we approach selling. It affects roles across the organization: field sales, inside sales, pre- and...

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