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Leading with Impact & Influence
Leadership Identity & Brand
WOMEN’S COLLEAGUES PROGRAM
Amy Franko
March 15, 2018
A FEW TRUTHS...
•
Leadership is
blind
.
•
Leadership is a
choice
.
•
Leadership
doesn’t wait
.
•
Leaders go
first
, or they’re
fast
followers.
•
Leaders
invest
.
LEADERSHIP IDENTITY ICEBREAKER
LEADERSHIP IDENTITY VS. BRAND
IDENTITY
•
VALUES
•
EXPERIENCE
•
VISION
•
GRAVITAS
•
MINDSET
BRAND
•
BEHAVIORS
•
EXECUTIVE
PRESENCE
•
PERSONA
•
SKILLS