As a sales leader, Amy Franko built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then took a 180° pivot into entrepreneurship in 2007, launching a training company, Impact Instruction Group. She knows what it’s like to build a book of business and a Fortune 1000 client base from the bottom up. She has successfully navigated that steep curve, consistently selling 5-to-7 figure engagements with repeat business and loyal clients.
Known for her dynamic style and practical experience, Amy has worked with some of the world’s most recognizable brands. She is one of a few female keynote speakers specializing in sales training and leadership development programs that blend current research, fresh insights, and real-world examples. It’s about intentional action!
Her expertise is widely shared on social networks, and in respected publications such as Selling Power, TD Magazine, Training Industry, Training Magazine, and CLO Magazine. She has been interviewed on numerous high-profile sales and leadership podcasts, and featured in Entrepreneur, Forbes, and O Magazine.
Her new book, The Modern Seller, is an Amazon Best Seller and #1 New Release. It was named a top sales book of 2018 by Top Sales World and was recognized as a “highly recommended read” by Selling Power.
As the oldest of five daughters, you could say that leadership (and sales) are in Amy’s DNA. She always knew that she would either build something or lead something.
A little-known fact… her first real leadership role was being elected president of her university sorority, where she led an organization of over 100 young women. That fueled her passion for leadership. Her first real sales job was an inside sales role for a computer retailer. She applied for the job cold on Monster, and it landed her in Columbus. That was the springboard launching her passion for sales (and meeting her future husband).
Amy is a Cleveland, Ohio native and University of Dayton graduate, with degrees in English and Communication. She resides in Columbus, Ohio with her husband Dave and their very energetic black lab, Roxy. In her spare time, she loves all things sports and fitness, enjoys travel, and usually has a stack of books she’s reading at once.
Who she works with
Amy’s clients have spanned industry demographics, but they have a few essential elements in common.
Her clients are usually working with complex opportunities that involve consultative selling, or they’re selling expertise. They’re looking to develop strategic sellers, and they want to implement a professional, consistent, and scalable sales process.
Her leadership clients are usually focused on building their front-line and mid-level leaders, sometimes known as the “missing middle.” They want to build high-impact leaders. And they want to create consistent and scalable leadership development programs that are also sustainable. Today she works primarily with professional services firms, insurance organizations, and tech companies.
CLIENTS & PARTNERS
Awards and Recognition
2019 The Modern Seller, The Best Sales Books, 2019 Edition, compiled by Vengreso
2018 The Modern Seller,Top Sales Book of 2018, Finalist, awarded by Top Sales World
2018 The Modern Seller,”Highly Recommended Read,” by Selling Power
2017 Girl Scouts of Ohio’s Heartland President’s Plaque, awarded for outstanding board service
2016 Columbus Smart 50 Award, recognizing entrepreneurs and leaders in the Columbus region for their business and philanthropic contributions
2016 APEX Award for Publication Excellence, awarded for the Deloitte Strategic Leadership Excellence for Women Program
2015 Woman You Should Know™, Women for Economic and Leadership Development (WELD), awarded to 12 women annually for their leadership and philanthropic contributions
2015 APEX Award for Publication Excellence, awarded for the Thirty-One Gifts Field Sales eLearning Program
Time, Talent, Treasure and Ties: Giving Back, Paying It Forward
No matter where we’re at in our leadership or life journey, all of us have the capacity to give back and pay it forward. Some of the ways in which Amy contributes her time, talent, treasure, and ties:
Board Service: Amy serves on the board of directors of Girl Scouts of Ohio’s Heartland, where she has been responsible for leading the Council’s efforts in attracting, retaining, and developing executive board talent. She recently received the President’s Plaque, an award given to a board member who has gone above and beyond the call of duty to help forward the mission of Girl Scouting.
Organizational Memberships: Amy believes in life-long learning and is an active member with Association for Talent Development, National Speakers Association, and Women for Economic and Leadership Development. She’s also certified as a woman-owned business through Women’s Business Enterprise National Council (WBENC).
What Makes Her Tick
Amy believes in viewing our work and impact in the world from a place of strength. When she came across Strengths Finders, it completely changed her perspective! Her strengths are strategic, futuristic, woo (winning others over), life-long learner, and positivity.
Relationships. Every success Amy has been a part of has been because of her network. If you consistently add value to others, you’ll create wild and rewarding success in your sales career and yourleadership journey.
Amy loves everything about sales and leadership! They’re so intertwined… you can only create success in sales when you’re also a leader (whether that’s a self-leader or a people leader). Amy is excited to do what she does every day.
Leadership isn’t a title or a position. Leadership is a mindset, a choice, an example. Every day we get the choice to lead – whether it’s ourselves or others.