The Modern Seller
SELL MORE AND INCREASE YOUR IMPACT IN THE NEW SALES ECONOMYThe Modern Seller
SELL MORE AND INCREASE YOUR IMPACT IN THE NEW SALES ECONOMY
A BEST SALES BOOK: The Modern Seller
We’re living in a new sales economy, one that has completely changed the way our prospects and clients engage with and buy from us. The new sales economy demands modern mindsets, skill sets, and tools to succeed.
In The Modern Seller, a #1 New Release and best seller on Amazon, Amy Franko explains the five critical skill sets that rise above the rest. Today, sellers and sales leaders need to be agile, entrepreneurial, holistic, social, and ambassadors. You’ll learn why each one matters to sellers and clients, what it looks like in everyday sales activities, and most importantly, how you can build each one – in yourself or in your sales team. Amy combines research, real-world sales experience, stories, and specific strategies to help you sell more (and sell more effectively) in the new sales economy.
The Modern Seller was named a top sales book by Top Sales World and was recognized as a “highly recommended read” by Selling Power. The Modern Seller is an Award-Winning Finalist in the Business: Sales category of the International Book Awards. Vengreso included The Modern Seller on its list of The Best Sales Books.
The Modern Seller is available in paperback, eBook, and audiobook.
WHAT OTHERS ARE SAYING ABOUT THE MODERN SELLER
GET YOUR INVENTORIES NOW
In the #1 Amazon release, The Modern Seller, Amy Franko takes you through the next-generation sales skills you need to succeed now. As a special download, get these modern selling inventories straight from the book.
Each inventory assists you in sales and leadership growth: Client Lifetime Value, Strategic Relationships, Building Loyalty, and Creating Your Brand.
For more modern selling insights, you also can download a free chapter: A Modern Seller is Social.
Frequently Asked Questions
The Modern Seller explains how sales professionals and leaders can succeed in today’s complex B2B environment by developing five critical skill sets: being agile, entrepreneurial, holistic, social, and an ambassador. The book shows what each skill looks like in daily sales work and how to build them in yourself and your team.
The five skills are agility, entrepreneurial thinking, a holistic mindset, social engagement, and acting as an ambassador for your client and your organization. Amy Franko outlines why each one matters and how to apply them in real sales situations.
The book is designed for sales professionals, sales leaders, and business owners who want to improve how they sell and lead in today’s evolving sales environment.
Readers learn how to adapt to modern buyer behavior, strengthen sales conversations, and apply practical strategies that improve performance and results across the sales process.
The Modern Seller is a #1 New Release and Amazon best seller and has received industry recognition and awards. It focuses on practical application, showing not only what modern selling requires but how to apply it in everyday sales activities. It connects strategy, behavior, and execution in a way that reflects how buyers make decisions today.
The book addresses challenges like informed buyers, longer sales cycles, and complex decision-making by providing clear strategies for adapting your approach and engaging more effectively.
Sales leaders can use the book as a framework for coaching, skill development, and aligning their team around a consistent, modern approach to selling.
Readers can expect stronger sales conversations, improved client relationships, and a clearer approach to selling in today’s environment, leading to better performance and outcomes.
Amy Franko draws on research, real-world sales experience, and client work to provide insights and strategies that reflect what works in modern B2B sales.
