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Sales Training Programs
Deliver Results & Retain Top TalentTransform Your Team’s Results with Expert Sales Training for Today’s Competitive Market
If you’re a CEO or sales leader at a Fortune 1000, mid-market enterprise, or professional services firm, investing in the right sales training can transform your team’s results. Today’s buyers expect more, and rapid market shifts demand a smarter, more strategic approach to selling.
Amy Franko delivers expert B2B sales training, equipping your team to overcome real-world challenges—from commoditization and supply chain disruptions to evolving client expectations and the fight for top talent.
To stay competitive, growth-focused teams need more than traditional selling tactics. Amy’s sales training programs help sales professionals adopt a modern, value-driven mindset that builds stronger client relationships, shortens sales cycles, and drives more wins.
Strategic Sales Training That Builds High-Performing Teams and Drives Sustainable Growth
Amy Franko’s flagship sales training program, the Strategic Selling Academy, is designed to help your team master modern B2B sales skills, win new business, and grow existing client relationships. It’s a practical approach for building high-performance sales and business development teams.
For enterprises and professional services firms, this program creates a consistent pipeline of qualified opportunities that lead to measurable, sustainable growth.
It can be delivered virtually or anywhere your salespeople are based.
A Data-Driven Approach to Sales Training That Eliminates Guesswork.
- The program begins with your sales data, and it’s used throughout the sales training program. By capturing key data on your professionals’ opportunities, you can track revenue growth and progress.
- Your sales or business development team is assessed on core sales competencies, in partnership with a leading assessment firm. These insights alone are worth the investment in working together. There’s no more guesswork on the strengths and weaknesses of the team and how to approach their development.
A Sales Training Framework That Creates Repeatable Success.
The 5 Elements of Effective Strategic Selling offer a foundation your teams can rely on each and every time. Advisory Intelligence, Relationship Ecoystems, Compelling Proposals, Key Commitments, Mindset
- Most sales and business development professionals lack a framework that creates both confidence and repeatable success. The Strategic Selling Framework gives your sales teams a systemized approach applicable to any opportunity. Your sales and business development professionals will make progress with real opportunities. They’re applying what they learn in a way that’s relevant to their quota or book of business.
- These sales training elements are easily aligned to your existing sales process. If you don’t have a consistent sales process, we can work together to design one for you.
Ongoing Sales Training Sustainability, Coaching, And Integration Into Your Culture
- The program’s digital platform provides continued learning and strategies for progress beyond the initial program roll out.
- Coaching is standard and creates accountability for sales teams and sales leaders. This includes access to Amy Franko for informal deal coaching and guidance.
- This sales program can be delivered virtually or in person.
- The combination of data focus, sales experience, and learning best practices has made this the program of choice for thousands of professionals across multiple industries.
What Your Sellers Will Learn in Amy Franko’s Sales Training Program
This Strategic Selling Sales Training Program will help your sales team build modern selling skills and differentiate themselves, your organization, and your product or services with your clients. They will learn:
- The 5 Elements of the Strategic Selling Framework, a proven framework for winning new business and growing your sales.
- Advanced techniques for building today’s most relevant sales and business development skills.
- How to build a network ecosystem of high-impact relationships that will accelerate your opportunities and advance your credibility as a trusted advisor.
- How to design and present sales proposals that dramatically improve your odds of winning.
- Strategies for earning commitments and creating more momentum around closing business.
- The mindsets you need for success in any economy or environment.
- And more!
Frequently Asked Questions
Amy Franko’s Strategic Selling Academy is a sales training program designed for Fortune 1000 organizations, mid-market enterprises, and professional services firms. The ideal team size is 20-100 sales professionals, along with their sales managers and sales leaders.
Partnering with a sales training expert like Amy Franko means working with someone who understands both the broader market forces at play and the unique dynamics of doing business in mid-market enterprises, large enterprises, and professional services firms. She helps B2B sales teams apply strategies that are both globally relevant and locally effective. Plus, working with an expert makes it easier to collaborate, customize training to your specific market, and receive hands-on support that drives faster, more impactful results.
Your sales team will develop modern B2B selling skills essential for differentiating your organization, products, and services. They'll gain proficiency in a proven strategic selling framework, advanced sales techniques, relationship-building methods, impactful proposal creation, and effective closing strategies. Additionally, they'll cultivate the mindset necessary for thriving in any economic climate.
The Amy Franko Strategic Selling Framework consists of five key elements that help your team consistently win new business and grow existing sales. It provides structured guidance to identify, pursue, and secure profitable opportunities in competitive markets.
Your sales team will learn to create and leverage a network of influential relationships, elevating their credibility as trusted advisors. This approach can help create opportunities and strengthen long-term client connections.
The Strategic Selling Academy sales training program includes specialized training on designing and presenting sales proposals. These techniques are designed to improve your chances of securing new business by clearly communicating value and differentiation.
Yes. An essential part of the sales training focuses on cultivating mindsets and skills required for success in any economic or market environment, ensuring your sales team remains adaptable and effective.
Yes, ongoing coaching sessions facilitated by Amy Franko are available to ensure continuous improvement, accountability, and sustained sales performance beyond the initial training.
If you lead a team of less than 10 sales professionals, or you are an individual sales professional, Amy Franko’s online sales training programs are recommended. These programs blend research, real-world experience, and current best practices with a delivery method that is ideal for smaller teams and individuals.
