Sales Training

ACCELERATING SALES GROWTH IN PROFESSIONAL SERVICES & INSURANCE

New! Online Sales Training Program 

As a busy professional, you’re balancing new sales growth with delivering a best-in-class client experience. What if you could accelerate new business and easily expand existing clients? You can, with this signature sales training program—now available on-demand, anytime, anywhere.

Our Strategic Selling for Professional Services online sales training program guides you through a proven framework and sales skill development. These are the skills that will help you to earn new opportunities and grow loyal clients. Apply what you learn in this program, and you can 10X your results with ideal clients. It’s ideal for professional services business developers or B2B sellers. Whether you’re looking for a program for your entire team or you’re individual professional looking to level up your skills and build your book of business.

Take a no-risk test run with 2 free lessons. Even the free lessons will teach specifics that you can implement right away. Get started today on our easy to use platform.


WHAT MAKES THIS PROGRAM THE RIGHT CHOICE FOR YOUR FIRM OR ORGANIZATION?

Based on Amy Franko’s proven Strategic Selling Framework, you’ll learn the modern selling skills you need to excel with today’s clients and prospects. These are just a few of the topics in the program:

  • The Strategic Selling Framework, proven to guide you in winning new business and growing your sales. No more process or skill guesswork. This gives you the track to run on, so you can create success in any sales environment.

  • Additional frameworks and techniques for building today’s most relevant sales and business development skills.

  • How to reach and influence critical decision makers and other high-impact relationships.

  • How to design and present proposals that drastically improve your odds of winning.

  • Strategies for earning commitments and closing business.

  • The mindsets you need for success in any economy or environment.

 

Strategic Selling ​for Professional Services

Our flagship program, ideal for professional services and complex enterprise sales. This strategic sales training program can be delivered virtually or in-person.

What are some of the biggest challenges in professional services and enterprise sales? They’re more competitive than ever before. You’re likely dealing with commoditization, falling utilization rates, less loyalty in your client base, pressure to deliver faster ROI, and talent drains.

Selling services and expertise is more complex than selling a tangible product. Prospects can’t see it, touch it, or demo it. There’s typically a small percentage of your firm creating new business opportunities. Business development “naturals” at other levels of the firm show promise for the future, but their skills aren’t systematically developed. 

How do you solve for this and create a consistent pipeline of opportunities?

A consistent, repeatable sales process and sustained skill building. By adding Strategic Selling for Professional Services to your organization, you’ll ensure that your teams are successful in winning new opportunities and growing existing clients.

 

WHAT MAKES THIS PROGRAM THE RIGHT CHOICE FOR YOUR FIRM OR ORGANIZATION?

There are many sales training programs in today’s market, and we’re often asked, “What makes you different?”

A few of the things that make us different:

  • We start with data and use it throughout the program. By using a survey that captures key data on your professionals’ opportunities, you can track revenue growth and progress.
  • Your professionals will make progress with real opportunities. They’re applying what they learn in a way that’s relevant to their quota or book of business.
  • Each element of the Strategic Selling Framework is backed by industry and sales research, plus training best practices. Relevant exercises, tools, and reinforcement all ensure that the learning is applied and sustainable.
  • During the implementation phases, we tailor examples and scenarios to the professional services environment.
  • Post program, each participant receives access to an online portal. The portal provides continued learning and strategies for continued progress beyond the initial program roll out.
  • Amy Franko has two decades of sales experience in many complex environments, including enterprise B2B, professional services, and entrepreneurial selling. In addition, she and her team have over a decade of training design and delivery experience. This combination of data focus, sales experience, and training best practices creates a stand-out program.
  • This program can be delivered virtually or in person.

Strategic Selling ​for Insurance Professionals

This is our flagship program, adapted for the insurance industry. It’s ideal for B2B producer environments, and it can be delivered virtually or in person.

In the insurance industry today, there’s a common conversation happening. Call it disruption, call it an industry in startup mode, call it what you will – but you can’t call it the same as it was. And you most certainly can’t call it boring. This disruption means that your prospects’ and clients’ behaviors and expectations have changed. As a result, your producers need higher level skills. They need to bring more value and differentiation than ever before. 

Insurance is a professional service — your producers, territory managers, and agents are selling something that’s intangible. An intangible that’s usually only called on in a crisis. That makes it more complex than selling a product that can be seen, touched, and regularly used. 

With Strategic Selling for Insurance Professionals, every producer’s, agent’s, or territory manager’s book of business will grow. It’s adaptable to broker environments, carriers, and exclusive or independent agents.

 

WHAT MAKES THIS PROGRAM THE RIGHT CHOICE FOR YOUR FIRM OR ORGANIZATION?

There are many sales training programs in today’s market, and we’re often asked, “What makes you different?” 

A few of the things that make us different:

  • We start with data and use it throughout the program. By using a survey that captures key data on your professionals’ opportunities, you can track revenue growth and progress.  
  • Your professionals will make progress with real opportunities. They’re applying what they learn in a way that’s relevant to their quota or book of business.  
  • Each element of the Strategic Selling Framework is backed by industry and sales research, plus training best practices. Relevant exercises, tools, and reinforcement all ensure that the learning is applied and sustainable.  
  • During the implementation phases, we tailor examples and scenarios to the B2B producer environment.  
  • Post program, each participant receives access to an online portal. The portal provides continued learning and strategies for continued progress beyond the initial program roll out.  
  • Amy Franko has two decades of sales experience in many complex environments, including enterprise B2B, professional services, and entrepreneurial selling. In addition, she and her team have over a decade of training design and delivery experience. This combination of data focus, sales experience, and training best practices creates a stand-out program.
  • This program can be delivered virtually or in person.

 

Leadership Lessons Ebook

The Modern Seller by Amy Franko is an Amazon Best Seller.

There are five next-generation sales skillsets that your organization needs to succeed in 2020 and beyond. The Modern Seller is recognized as a top sales book by Amazon, Top Sales World, and Selling Power. It’s available in hardcover, ebook, and audiobook formats.

As a special offer, get four modern selling inventories straight from The Modern Seller. Each inventory assists you in sales and leadership growth: Client Lifetime Value, Strategic Relationships, Building Loyalty, and Creating Your Brand.

 

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