Sales Performance and Leadership Development Insights from Amy Franko

In a Hurry Until the End

The recent passing of John McCain got me thinking about time. Do you spend your time, or invest it? When you invest time wisely, the returns are priceless. Using a “legacy list” can help you narrow your focus.

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[Podcast] Shaping the Sales Career Path

As a long-time member of the Association for Talent Development (ATD), I’m committed to its mission to Empower Professionals to Develop Talent in the Workplace. If you’re in a sales training or sales enablement role, I invite you to listen to my most recent collaboration with ATD– a podcast on the ATD Sales Enablement Channel. On the podcast episode, Jenna Cronin, Community Practice Manager for Sales Enablement at ATD, and I delved into the importance of shaping the sales career path and building a strong, productive sales culture. Visit my blog for the full recording. What tips would you add?

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[Webinar] The New Sales Economy: Trends Impacting Customer Buying Behavior

Chances are good you and your clients are experiencing rapid, non-stop change because of the new sales economy. What is the new sales economy and why does it matter? It’s is the intersection of business trends, technology, and cultural change impacting the buying behavior of our clients and prospects. That in turn impacts everything in your firm —from how you go to market, develop new business, and grow your existing clients.

Join me and the Association for Accounting Marketing (AAM) on September 11 for an insightful webinar on the key trends creating chaos in B2B business development. We’ll also dissect the five Business Development Dimensions you’ll need to grow your results and succeed in this new economy. Registration is open now. I look forward to seeing you there.

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[Podcast] Modern Sales and Marketing Techniques for Modern Sellers

If you’re a sales professional or sales leader who’s also a fan of podcasts, chances are you are familiar with Ian Altman. Ian, a renowned keynote speaker, business expert, and bestselling author, hosts a podcast called Sameside Selling where he tackles sales and business topics, as well as offers insight from industry leaders with proven success. I had the opportunity to chat with Ian on a recent episode about Modern Sales and Marketing Techniques. Listen in to our conversation to learn about old-school sales habits you need to kick, why a modern approach to selling is necessary, 5 specific skills that will help you thrive in today’s B2B business world, and more.

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Destinations and Directions: Announcing and

Three years ago, I made the decision on a new destination. I wanted to use my 20 years of B2B sales, leadership, and entrepreneurial experience in new ways. That led me to add sales training programs and sales keynotes under Impact Instruction Group, the custom learning solutions company I founded in 2007.

Those programs have taken off… so much so, that it was time for a transition, a different direction. You can now find my sales training, keynotes, leadership development programs, and resources at And we haven’t forgotten about custom training! We’re still here to support your blended learning, custom training and curriculum design needs at the new

I invite you to visit both new sites. As you’re planning your next sales kickoff or leadership event and see a sales keynote or training program that could fit, let’s schedule a conversation.

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The new sales economy demands modern mindsets, skill sets, and tools to succeed. In The Modern Seller, Amy Franko explains the five modern selling skill sets that rise above the rest. As a special offer, download your chapter preview: The Modern Seller is Social.


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