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SALES PERFORMANCE AND LEADERSHIP DEVELOPMENT INSIGHTS FROM AMY FRANKO
Video: Three Barriers Sabotaging Your Sales Strategy and How to Overcome Them
Is your sales strategy falling short of expectations? These three common obstacles might be holding you back: 1. Lack of a Specific Sales Strategy Surprisingly, the first obstacle might be that you don't actually have a dedicated sales strategy. You may have a broad...
Uncover 5 Hidden Costs in Your Sales Strategy
When sales leaders examine growth opportunities, the conversations typically revolve around sales strategy, customer retention and growth, and sales training for their teams. The other side of the growth coin is subtraction. While counterintuitive, it’s critical to...
For a Healthy Sales Pipeline, Start with Strategic Prospecting
Think about the top sales performers you know. If you spend a day in their life, it’s likely you’ll recognize a common theme: They are constantly tending to the quality and quantity of opportunities in their sales pipeline. When it comes to pipeline management, two...
Video: Sales Prospecting Tips for When Communication Stalls
In sales, it’s common to encounter a situation where communication with a prospective client suddenly comes to a standstill. You might have had active sales conversations, perhaps even sent a proposal, but now there’s silence. So, how do you re-engage a prospective...
Leveraging Sales Training for Successful Referral Strategies
Are you focusing on referral strategies in your sales plan and sales training? According to Think Impact, 78% of B2B sales referrals lead to viable customer leads, and 65% result in new business opportunities. Learn how to nurture loyal clients, handle referral...
5 Steps to Identify and Build High-Impact Relationships as Part of Your Sales Strategy
Building impactful client relationships is a crucial component of sales strategy. Beyond mere connections, it's about understanding and nurturing key alliances across departments and leadership levels. This latest article dives into practical steps to map out, assess...
Podcast: Betting on Yourself is a Winning Sales Strategy
Betting on yourself is a winning sales strategy. In this episode of the Rethinking Revenue Podcast with Ed Porter and James Rores, I shared my transformative career path, from my early days in technology sales with giants like IBM and Lenovo to founding my own...
Get and Keep Funding for your Sales Training Programs
How can you get real results from your sales training programs? With accountability, sustainability, and scalability. At the recent Association for Accounting Marketing’s Summit, I shared key strategies on building these elements into your sales training to ensure...
Podcast: Intentional Cold Calling as an Effective Sales Closing Technique
One of the best sales closing techniques is an intentional cold calling strategy. In this episode of the Reinvented Sales Podcast with Paul Watts, Amy Franko delves into the art and science of cold-calling, discussing its relevance and her preparation strategies. She...
Strategic Selling: How to Make the Most of Buyer Preferences
Adapting to changing buyer preferences is key in strategic selling. Decision makers seek confidence in ambiguous environments, effective situation assessment, and collaboration. Misconceptions about sellerless experiences and non-direct methods need addressing....