Sales Performance and Leadership Development Insights from Amy Franko

5 Strategies to Build a Business Case Internally for Sales Enablement

Earning executive-level buy-in for sales enablement and sales training is one of the top issues facing sales leaders and sales trainers today. But building your business case doesn’t have to be an impossible task. I’m pleased to have partnered with the Association for Talent Development to provide a series of five strategies you can use to build credibility with the CEO, starting with creating the right culture for sales enablement and sales success.

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Learning from Leaders: A Conversation with Darci Congrove of GBQ

Good leaders never stop learning. One way I continue my development is to uncover what’s worked for others.

The Columbus Chamber’s CEO Insights series provides a platform for some of our region’s brightest leaders to share their ideas and the stories behind their successes and challenges. Most recently, I enjoyed the highly engaging CEO Insights discussion with Darci Congrove of GBQ. I share some of what she had to say on the blog.

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How to Make Your Sales People Rockstar Sellers

The “rockstars” and the “middles” offer your greatest potential for creating a sales force of productive, modern sellers – that are engaged and deliver results. But they can’t do it without your leadership. Providing on-going sales training is proven to deliver a significant return on investment.

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3 Steps to Communicating Business Value

Building strong client relationships by creating – and communicating – value is an integral part of establishing your role as a strategic partner. An X-factor in the world of professional services. Strong strategic relationships and a reputation as someone who provides business value will help you stand out from the crowd. In a special article for CPA Trendlines, in conjunction with the Association for Accounting Marketing (AAM) Summit 2018, I’m pleased to present my simple, three-step framework for communicating business value.

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Two More Sales Trends Creating Chaos in the New Sales Economy—and How to Tackle Them

The sales trends and disruptions we’re experiencing are more extreme than ever before. Some are due to technology, others are cultural. But all are changing the way our clients and prospects interact with us. Two weeks ago on this blog, I introduced you to the concept of seven trends creating chaos in the new sales economy, and I shared some tips for how to tackle these challenges. Today, I’ll reveal two more of the trends.

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Smart Leadership Insights from Smart Women Leaders

Few things energize me as much as a room full of smart women leaders. This week I had the opportunity to attend Smart Business Magazine’s Smart Women Awards & Breakfast in Columbus. As part of the event, a panel of four women leaders shared candid insights into their leadership journeys and secrets to success. Read this week’s blog for some highlights from that engaging discussion.

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The new sales economy demands modern mindsets, skill sets, and tools to succeed. In The Modern Seller, Amy Franko explains the five modern selling skill sets that rise above the rest. As a special offer, download your chapter preview: The Modern Seller is Social.


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