Sales Performance and Leadership Development Insights from Amy Franko

What Distinguishes a Standout Seller…The Why or the How?

Being in strategic selling, often I see sales conversations and the buying process get wrapped up in solution details way too early. I’ve done it too — my mind running a million miles an hour, jumping into creating solutions before I know enough about the true problem or why it’s a priority today.

When we jump into solutioning too early (the “how”), we risk losing prospect or client buy-in. We miss the opportunity to understand the “why” behind the interest. Why it matters to this person and the business. We might miss the opportunity to more creatively solve the challenge.

So what distinguishes a standout seller? I share that on the blog and in a short video.

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Stand Out in 2019

If you’ve been part of my community for a while, you might be familiar with my One Word Tradition. Each January, I land on the word that I want to live my year by, professional and personal. This year, it’s “Standout.” You can read more in this post, and watch my short video.

As you start your 2019, I hope this gives you some ideas on creating One Word or a personal theme for yourself. When you reflect back, you might be surprised at how one word does make a difference for your path.

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Accelerate Your Sales Results in 2019 with These Skillsets

The last few days of the year provide the perfect time to reflect on what we’ve learned, and to lay the groundwork for an even more successful and productive new year.

Of course, 2018 was the year I launched my book, The Modern Seller.

Let’s take a look back at the five core dimensions of modern sellers: modern sellers are agile, entrepreneurial, holistic, social, and ambassadors.

These five dimensions are the skillsets that modern sellers need to develop to sell more and increase their impact in the new sales economy. Throughout the fall I published a series of short videos to help introduce the dimensions to you. Now, I’ve compiled them into one, easy to reference resource page that you can find on my blog.

Thanks again to all my clients, colleagues, partners and friends for being a part of my journey in 2018. I look forward to serving you in 2019.

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2018 Wraps Up with an Amazon Best-Selling Book, Sales Keynote Engagements and New Partnerships

The first half of 2018 was filled with some big progress, and in this post I’d like to share a few second half highlights with you. As I created this list, I couldn’t help but be filled with gratitude. Every one of these highlights is rooted in relationships. I’m reminded of the African proverb we see quoted so often: “If you want to go fast, go alone. If you want to go far, go together.” My name might be on the blog post, but there is no way I could’ve accomplished these goals without you, my team, or the partnerships in my life.

Thank you for being a part of my journey this year. Happy holidays to you and your family. I look forward to helping your organization create more sales success in 2019.

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Meet The Modern Seller: Get Your Copy on Amazon Now

It’s almost go time. I’m excited to announce that my book, The Modern Seller, is now available on Amazon. If you’re in a sales or business development role, if you’re a sales leader, or if you’re in sales enablement or training – this book was written for you.

Anyone who purchases the book by 11:59 PM on Oct. 30 will receive a special gift. We’ll send you The Modern Seller Workbook, which includes exclusive content beyond what’s in the book – to help you or your team sell more and become even more valuable to your clients.

Visit my blog for information on the offer and a new video– Meet the Modern Seller.

Thanks for being a part of my journey!

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Top Skillsets of a Modern Seller

What makes a modern seller? That’s what I explore in my new book, The Modern Seller. The book will debut on Amazon next Tuesday, Oct. 30. Anyone who buys a copy of the book that day will receive a free download of The Modern Seller Workbook, with tools to put insights into action. Just email your receipt to us at In the meantime, I invite you to learn more about the five dimensions of the modern seller in this week’s blog post and video.

Thanks to all my friends and subscribers for your support on my journey to publish The Modern Seller. I look forward to launching with you next week.

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Why Your Sales Organization Needs Ambassadors

When I was researching for my upcoming book, The Modern Seller, one sales skillset stood above the rest: Ambassador. To be successful in the new economy, your sales team needs ambassadors. As a sales leader or sales trainer, you can help them evolve the necessary skills and tools.

In this article for Training Industry, I take a look at what an ambassador is, and share how to build a sales organization of ambassadors.

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[Podcast] Sales Training – 5 Skills Modern Sellers Need

If you are a #BootsOnTheGround #PhoneInTheHand salesperson, this show is for YOU! I had the honor of appearing on the SellOut Show recently with hosts Dianna Geairn and Shawn Karol Sandy. With its fast, fun pace and tangible, actionable advice, this show’s goal is to get you to a “solid six” in sales. When I joined them on the show, we delved into the five skills every modern seller needs. You can watch it here.

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Why The Modern Seller?

My new book, The Modern Seller, is literally hot off the press and will be available in a matter of days. As we approach launch, I reflect back on the title, and how it came to be.

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The new sales economy demands modern mindsets, skill sets, and tools to succeed. In The Modern Seller, Amy Franko explains the five modern selling skill sets that rise above the rest. As a special offer, download your chapter preview: The Modern Seller is Social.


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