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Video: Leverage as a Sales Strategy

Video: Leverage as a Sales Strategy

Leverage is an incredibly powerful sales strategy. At its core, leverage means taking one idea, one strategy, or one sale and expanding its results significantly without much additional effort. Here’s how it works in practice: Expanding a Single Win: One client of...
Video: Who is Your Competition

Video: Who is Your Competition

  A question to think about: who is your competition… really? Is it just the firms you’re used to running into, or is it something more? Consider these three different types of competition. 1. Marketplace Competition: The first type of competition is...

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