Podcast: Turning Sales AI into Advisory Intelligence on Making Sales Social

I had the pleasure of joining Brynne Tillman and Bob Woods on the Making Sales Social Podcast. Our conversation focused on a vital topic for today’s sales professionals: personalization at scale. It’s an area I’m passionate about because of its ability to drive meaningful connections while delivering measurable business outcomes.

During this episode, I shared key strategies for incorporating personalization into sales efforts without becoming overwhelmed. We discussed how to approach client conversations with deeper insights, ways to craft tailored communication, and why small yet impactful touches can make all the difference in building trust.

If you’re looking to refine your social selling approach and add more value to your client interactions, this episode is packed with actionable ideas. My hope is that it will inspire you to enhance your sales conversations with authenticity and intention.

Here are a few of the highlights:

• Redefining Sales Personalization [1:56 – 2:33]
• Advisory Intelligence in Sales [3:04 – 4:03]
• The Need for Curiosity in Sales [5:28 – 5:50]
• The Pitfalls of Rushed Outreach [7:32 – 8:23]
• Five Essential Elements of Personalization [9:21 – 11:23]
• Tailoring Scalable Processes with Personalization [15:47 – 16:19]
• Differentiating Transactional, Solution, and Consultative Selling [19:09 – 20:17]
• Slowing Down to Speed Up Outcomes [18:02 – 18:32]
• Collaborating with Clients on Solutions [13:07 – 13:52]
• Actionable Personalization Steps [22:05 – 23:01]

Listen to the episode:

Elevate Your Sales Conversations

If you’re ready to enhance your sales growth strategy with advisory intelligence or need expert support to empower your team, I’m here to help. My sales training and sales consulting services are designed to equip you with insights and tools that drive meaningful client engagement and sustained growth. Reach out today to discover how I can help you transform your sales approach with authenticity and precision. Contact me, and let’s talk.