B2B Growth Show Podcast Featuring Amy Franko: How to Use Social Capital to Elevate Your Business Relationships
B2B Growth is a daily podcast dedicated to helping B2B executives achieve explosive growth.
Amy Franko appeared on the B2B Growth Show podcast to discuss a formula for success and tips to elevate strategic relationships for business results. B2B Growth is a daily podcast dedicated to helping B2B executives achieve explosive growth.
B2B Growth Show
Key takeaways from the discussion:
- Social capital may never have a line item on a P&L, but modern marketers and sellers know their networks have more real value than they could possibly imagine.
- Social doesn’t mean being the most outgoing person in the room or being glued to social networks. It doesn’t mean relying only on social selling techniques either. Today’s business environment requires you to thoughtfully expand your networks, to cultivate and leverage them in ways that go beyond traditional marketing and selling.
- You’re never more than a couple of degrees away from a decision maker or person of influence. You’re never more than a couple of degrees away from being that person for someone else. Do you know how to find and make those connections, and turn kernels of a new relationship into a long-term loyal customer? A related concept is the importance being an ambassador.
- Think of being a modern brand ambassador as living at the intersection of your customer’s aspirations, your product or service, and you. Whether you’re in marketing or sales, being a brand ambassador is must for success. An ambassador will completely internalize what they do. They find the right markets and customers, not just any customers. They know what their customers aspire to, and their customers are going with them on the journey long term. They innovate and grow along with their customers.
For more sales podcasts and leadership podcasts with Amy, visit our podcast resource page.