Sales Strategy for Professional Services
Build a Sales Strategy That Delivers Real Growth
The One Thing Every Growth-Focused Firm Needs: A Sales Strategy Built for Execution
If you’re a CEO, Growth Officer, or Revenue Leader, the weight of growth sits squarely on your shoulders.
There are two important truths to that.
Here’s what I know after two decades in the field:
Truth #1: If you’re not setting a strategic sales plan, no one else will.
Truth #2: Without a focused, accountable sales and growth strategy, your firm will miss its targets—despite your vision or talent.
A strategic plan is more than an idea. It’s the engine for your firm’s revenue growth, client acquisition, and long-term value.
Why Most B2B Sales Strategies Fail—and What to Do Instead
Most sales strategy initiatives fall short because:
- They’re too complex, packed with frameworks that never get implemented.
- They lack ownership, and momentum fades once the planning session ends.
- They’re unfocused, with too many initiatives diluting progress and ROI.
- They lack external insight, and without outside perspective, your strategy risks being ineffective.
If your sales strategy isn’t built for ongoing implementation, it’s built to fail.
A Sales Strategy That Moves You from Planning to Performance
Imagine a sales and growth strategy that’s:
- Custom-fit for your firm’s service model and culture
- Built quickly around measurable growth levers (without cutting corners)
- Agile enough to respond to changing client needs and market shifts
- Designed to guide daily decision-making and not gather dust
That’s what today’s top growth leaders in professional services are doing.
And that’s exactly what I help smart, forward-thinking firms build.
The Amy Franko Sales Strategy Process for Growth-Minded Firms
For mid-market and large professional services firms ready to scale sales growth with clarity and intention.
This is a high-impact and concise approach to building and executing a sales strategy that drives real growth—from new client acquisition to cross-sell expansion.
Together, we will:
- Pinpoint your top 3–5 strategic growth opportunities
- Define a clear set of growth and sales priorities, metrics, and ownership
- Identify critical failure points and build in course-correction tools
- Create a strategy that works in the real world—not just on paper
You’ll leave with a sales growth strategy your team can execute immediately—plus structured advisory check-ins to ensure traction.
What You’ll Gain from the Amy Franko Sales Strategy Process
This process is designed to deliver practical, high-impact outcomes that support real growth:
- A sharp, confident vision of your firm’s best sales and growth opportunities
- A customized, focused growth strategy that can be implemented immediately
- A decision-making tool that aligns sales, leadership, and delivery
- Ongoing strategic accountability to keep you moving forward
It isn’t a strategy playbook template or download, but a leadership alignment approach built around your firm’s strengths.
Let’s Build the Growth Strategy Your Firm Has Been Missing
If you’re ready to move from reactive sales growth efforts to a deliberate sales and growth strategy, let’s start the conversation.
You’ll see what’s working in top-performing firms—and how to apply it inside yours.
Frequently Asked Questions
My core market is professional services—firms that lead with expertise. I work with CEOs, Chief Growth Officers, and Chief Revenue or Sales Officers who are looking to elevate their growth strategy. If you deliver complex, consultative solutions in the B2B space, and your success is built on relationships and trust, you’re in the right place.
If you’ve always done this work internally, now may be the best time to bring in an outside perspective. My role isn’t to replace your internal expertise—it’s to enhance it. I’ll challenge your thinking, strengthen your strategy, and tailor the process to fit your culture, client lifecycle, and delivery model. It’s a high-impact collaboration, designed to get you to better strategy, faster.
Look for someone with a track record in firms like yours—professional services firms in accounting, consulting, engineering, and beyond. I bring deep experience in those sectors, along with cross-industry insights that align with the types of clients you serve. Also critical: a consultant who brings proven frameworks but knows how to flex them. Strategy must be structured and adaptable to your business.
Buy-in starts with strong leadership—but it’s sustained through shared ownership. I involve key leaders and contributors throughout the strategy design process, so they have a voice and a stake in the outcome. We’ll identify the right working groups for design and execution, and I’ll help your leaders put clear accountability structures in place—often the missing piece in growth strategy.
The two most common breakdowns? Lack of ownership and lack of accountability. You can have a great strategy on paper, but if no one owns it and there’s no mechanism to keep it alive, it stalls. My approach builds in ownership from the start and includes the metrics that matter—short-term indicators like strategic pursuits, and long-term outcomes like client expansion and revenue mix.
You’ll get both. A strong strategy is only as good as its execution. Every engagement includes a tailored strategic plan and a clear roadmap for implementation. I also provide ongoing advisory and accountability support—typically through monthly sessions—to ensure you stay on track and make real progress.
Absolutely—when you're ready to invest in strategic growth. This work isn’t about incremental change. It’s about accelerating revenue, deepening client relationships, and increasing firm value. Yes, it requires time, financial resources, and internal commitment—but the return is exponential when done right.
Not every firm is ready to dive in. Here are a few signals that suggest it’s best to pause: • Leadership isn’t aligned or can’t commit to the process • Resources are stretched, making implementation unrealistic • No clear growth vision to anchor the strategy • Major transformations underway that would compete for focus • Weak accountability culture—strategy may get built, but it won’t stick If any of these ring true, we may talk about timing and a future engagement once the foundation is stronger.
