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Cleveland, Ohio, Sales Training

Sales Growth Challenges for Cleveland Organizations

As a CEO or sales leader in Cleveland, Ohio, you face disruptive challenges in today’s evolving market landscape. Your organization must navigate increased competition, extensive buyer choices, commoditization, supply chain issues, reduced client loyalty, pressure for faster ROI, and talent shortages. Despite these hurdles, achieving measurable sales growth and results remains essential.

The complexity of selling solutions, services, and expertise has significantly increased. Your sales professionals and business developers must adopt modern strategies to secure ideal clients. However, without systematic skill development, sales growth may stagnate, and potential revenue may be lost.

Why Choose the Strategic Selling Academy for Your Cleveland Sales Training Needs?

How can you establish a reliable pipeline of qualified opportunities that drive measurable growth? How do you cultivate a high-performance sales or business development team?

The Strategic Selling Academy, Amy Franko’s signature sales training program, delivers the sales training essentials for your teams to excel in modern sales skills, secure new opportunities, and expand existing client relationships.

Amy is based in Central Ohio and hails from the Cleveland area.

An Evidence-Based Sales Training Method

The Strategic Selling Academy starts by examining your sales data to create a baseline for the program. By keeping track of vital data on your team’s opportunities, you effectively monitor revenue growth and progress.

Then, working alongside a top assessment firm, we evaluate your sales or business development team based on core sales competencies. These insights alone make the investment worthwhile. Our approach gets rid of guesswork, giving you a clear understanding of your team’s strengths and areas to improve, and guides their growth and development.

The Cleveland Sales Training Framework Leads to Consistent Results

The Five Elements of Effective Strategic Selling provide a solid foundation your teams can depend on every time: Advisory Intelligence, Relationship Ecosystems, Compelling Proposals, Key Commitments, and Mindset.

Many sales and business development professionals lack a structure that fosters both confidence and consistent success. The Strategic Selling Framework equips your sales teams with a systematic approach suitable for any opportunity. Your sales and business development professionals will advance with real opportunities, applying what they learn in a way that’s relevant to their quota or book of business.

These sales training elements seamlessly integrate with your existing sales process. If you don’t have a consistent sales process, we can collaborate to design one tailored to your needs.

​Ongoing Cleveland Sales Training Sustainability, Coaching, and Integration Into Your Culture

  • The program’s digital platform offers ongoing learning and strategies for progress beyond the initial implementation.
  • Coaching is an integral part of the process, fostering accountability for sales teams and sales leaders. This includes access to Amy Franko for informal deal coaching and guidance.
  • Choose a virtual or in-person program delivery.
  • The blend of data-driven focus, sales expertise, and learning best practices has made this program the top choice for thousands of professionals across various industries.

What Your Sellers Will Learn in Amy Franko’s Cleveland Sales Training Program

The Strategic Selling Sales Training Program empowers your sales team to develop modern selling skills and set themselves, your organization, and your products or services apart from the competition. They will learn:

  • The Five Elements of the Strategic Selling Framework, a proven structure for winning new business and boosting sales
  • Advanced methods for honing today’s most relevant sales and business development skills
  • How to create a network ecosystem of high-impact relationships that accelerates opportunities and enhances your credibility as a trusted advisor
  • Techniques for designing and presenting sales proposals that significantly increase your chances of success
  • Tactics for securing commitments and generating momentum around closing deals
  • The mindsets essential for thriving in any economy or environment
  • And more!



Amy Franko is the leading sales strategist for growth-oriented mid-market organizations. She works with a variety of sectors to grow sales results, through sales strategy, assessment, and skill development programs. Her book, The Modern Seller, is an Amazon best seller and she is also recognized by LinkedIn as a Top Sales Voice.

Your sales growth is only as strong as your strategy.

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