Today’s topic is about building ambassadors in your sales organization.
I like to think of an ambassador as a bridge. In a global sense, an ambassador is a bridge between countries and cultures. They are skilled at connecting their organization to prospects and clients, to their communities, and to their industries. The end result is that they have a stronger and more profitable territory or book of business.
In this video, I share three strategies that will help you build this important dimension:
1) To understand a Client’s Lifetime Value.
2) To Create 29 Percenters.
3) To Amplify Your Key Relationships.
Download a free chapter of The Modern Seller to learn more strategies for becoming a Modern Seller.