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Today’s topic is about building ambassadors in your sales organization.

I like to think of an ambassador as a bridge. In a global sense, an ambassador is a bridge between countries and cultures. They are skilled at connecting their organization to prospects and clients, to their communities, and to their industries. The end result is that they have a stronger and more profitable territory or book of business.

In this video, I share three strategies that will help you build this important dimension:

1) To understand a Client’s Lifetime Value.
2) To Create 29 Percenters.
3) To Amplify Your Key Relationships.

Download a free chapter of The Modern Seller to learn more strategies for becoming a Modern Seller.

Your sales growth is only as strong as your strategy.

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