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Cross-selling is a growth strategy and sales strategy that is an underused revenue accelerator. In this video, Amy Franko explains how to uncover new opportunities in existing accounts to drive profitable growth, strengthen loyalty, and outpace competitors.
Key Takeaways
Why Should I Watch Amy Franko’s Video, Cross-Selling Strategies for Profitable Growth: How to Expand Revenue Inside Existing Accounts
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Today’s buying environment is filled with indecision, lengthy timelines, and stalled deals. This strategy helps you break through.
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Many proposals fail because they try to solve too many problems at once; Amy shares a proven method to change that.
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Learn how a smaller, well-defined scope can accelerate decisions and build a foundation for larger engagements.
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You’ll walk away with a practical tool you can implement immediately in real opportunities.
When You Watch This Cross-Selling Strategy Video, You’ll Learn How To:
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Identify the top 10–20% of clients with the greatest expansion potential.
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Spot unmet client needs that open the door for new solutions.
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Introduce cross-sell conversations naturally in meetings, proposals, or account reviews.
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Use cross-selling to enhance trust, margin, and long-term client value.
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Build a repeatable approach to cross-serving as part of your account strategy.
Who This Sales Growth Video Is For:
This video is for professional sellers and sales leaders who want to improve deal momentum, reduce stalled proposals, and strengthen their ability to guide decision-makers with clarity and confidence.
Frequently Asked Questions
Cross-selling is the strategy of offering additional products, services, or solutions to an existing client. It expands the value you deliver while increasing revenue, improving margins, and strengthening long-term client relationships.
Amy Franko's cross-selling/cross-servicing strategies help protect your investment in existing clients, creates a competitive advantage, and allows you to introduce new solutions at higher margins because trust and credibility are already established.
Start by analyzing the top 10–20% of your clients. Review which solutions they currently use and look for gaps, unmet needs, or problems you can solve with additional offerings. Account reviews and regular client meetings are ideal for uncovering these opportunities.
You can introduce cross-selling naturally at the end of meetings, during the proposal process, or in scheduled account reviews. Ask about emerging challenges, new initiatives, or areas where they need more support.
By proactively discussing new problems you can solve, you strengthen your position inside the account. If you’re not having these conversations, competitors likely are—meaning cross-selling helps you maintain your advantage and reduce the risk of losing business.
Amy Franko helps sales teams and organizations design practical, repeatable cross-selling strategies that drive revenue growth. Through her business growth advisory, sales consulting, and sales training work, she equips teams to identify expansion opportunities, strengthen client relationships, and confidently introduce new solutions. Her approach is known for being actionable, client-focused, and tailored to your industry and sales goals.
Our Strategic Selling signature sales training program is now available online. This online sales learning program is ideal for professional services and B2B sales. Get started with 2 free lessons.