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If your company is growing through a merger, acquisition, or investment event, you’re not alone. I’m observing it across several clients in diverse industries, and according to market and consumer data research firm Statista, nearly 50,000 merger and acquisition (M&A) deals were completed worldwide in 2022.

In any of these scenarios, there are new stakeholders in the mix. As a CEO or sales leader, how do you determine where to focus time, energy, and finances related to sales results? By referring to sales metrics.

In this edition of Professional Performance Magazine, Amy Franko offers three sales growth metrics to consider with M&A or investment events.

Read the issue.

And to learn more about Professional Performance Magazine and subscribe, go here.


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