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The Modern Seller

Gerhard Gschwandtner is Founder and CEO of Selling Power, Inc., a multi-channel media company that produces Selling Power magazine, the leading periodical for sales managers and sales VPs since 1981. He has interviewed some of the most successful leaders and experts in sales, business, sports, entertainment, and politics, including Mary Kay Ash, Marc Benioff, Michael Dell, George Forman, Seth Godin, Jay Leno, Bill Marriott, Dr. Norman Vincent Peale, and Colin Powell.

Gerhard spoke with Amy about her new book, The Modern Seller. 

You can watch the conversation here:


  • Selling Power recognizes The Modern Seller as a “highly recommend book” for sales professionals in 2019.
  • Gerhard calls the book a handbook for the modern seller. The Modern Seller is divided into chapters that are easy to understand and is a “how to” book that offers key takeaways to put into action.
  • Agility – we are rapidly and continuously learning from our experiences. Our prospects and clients demand that we as sellers be more agile.
  • Modern sellers put a high value on social capital and are intentional about the relationships that they build.

Learn More:

For more sales podcasts and leadership podcasts with Amy, visit our podcast resource page.

Learn more about Amy Franko’s book, The Modern Seller, here.

If you enjoyed this interview, subscribe to Selling Power here. 

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