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Look around you.

It’s a world of sameness. Many products and services have similar features and benefits, and promise similar results. What makes you different? Your customers need a reason to do business with you. Sales organizations must change to meet this new demand.

Enter the modern seller.

In the December issue of Smart Business Magazine, Amy Franko introduces the concept of the modern seller. A modern seller is someone who is recognized as a differentiator in their customer’s business, and the value of their product or service isn’t fully realized without them.

What’s the key? To evolve into a modern seller, your sales force must cultivate refreshed skill sets and mental models.

For more information on becoming a Modern Seller, read Amy’s full article in Smart Business Magazine.

Her book, The Modern Seller, will be available in 2018. You can download a free chapter now.

Or watch Amy explain in this short video.


the modern seller

Stronger sales results begin with stronger opportunities.

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