Look around you.

It’s a world of sameness. Many products and services have similar features and benefits, and promise similar results. What makes you different? Your customers need a reason to do business with you. Sales organizations must change to meet this new demand.

Enter the modern seller.

In the December issue of Smart Business Magazine, Amy Franko introduces the concept of the modern seller. A modern seller is someone who is recognized as a differentiator in their customer’s business, and the value of their product or service isn’t fully realized without them.

What’s the key? To evolve into a modern seller, your sales force must cultivate refreshed skill sets and mental models.

For more information on becoming a Modern Seller, read Amy’s full article in Smart Business Magazine.

You can also download our sales strategies ebook to maximize your sales results. Or watch Amy explain in this short video.


Also published on Medium.

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