Especially in high-value, B2B selling environments, an opportunity is identified and a sale closed based on a combination of three core elements. We call them the “three Rs:”
- Reputation
- Results
- Relationships
How can you leverage the three Rs, and an equation for social capital to advance your organization’s sales performance?
Our founder and president, Amy Franko, shares how in this article in Training Industry.
You can also check out Amy’s previous contribution to Training Industry, Standing Out in the Sales Field.
Our Strategic Selling signature sales training program is now available online. This online sales learning program is ideal for professional services and B2B sales. Get started with 2 free lessons.