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Especially in high-value, B2B selling environments, an opportunity is identified and a sale closed based on a combination of three core elements. We call them the “three Rs:”

  • Reputation
  • Results
  • Relationships

How can you leverage the three Rs, and an equation for social capital to advance your organization’s sales performance?

training-industry-logoOur founder and president, Amy Franko, shares how in this article in Training Industry.

Read more.

You can also check out Amy’s previous contribution to Training Industry, Standing Out in the Sales Field.

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