They say the road to success is always under construction. In the world of sales, that’s definitely the case.

How can we keep driving forward? Sales enablement and effectiveness are the engine of a sales organization, and when executed well, they create an environment of productivity and success. Though they are often described interchangeably and do crossover, sales enablement and effectiveness could have different applications depending on the organization.

Amy Franko thinks of enablement as a highway—helping us get to the desired destination. The design quality and the upkeep of the system ultimately help determine the quality of my travel and the roads I may take to get there.

To read more about her tips for traveling the sales enablement highway, read her new article on the ATD Sales Enablement Blog.

This article is the second in a two part series. You can read part one here.

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