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As modern sellers, we strive to deliver value in every interaction. Our focus is on strategic selling. But is there still value in the transactional sale?

The answer is yes.

In this short video, Amy Franko describes two scenarios in which transactional sales deliver value in the context of modern selling.

  • In new situations—when you have an opportunity to prove the quality of your product or service.
  • In an established relationship — where you are a trusted partner and the client turns to you for a one-off product or project need.

In both instances, we must look for ways to provide unexpected value and tie that value to the overall business goals.

Hear Amy explain:

The Unexpected Value of Transactional Sales in Modern Selling from Amy Franko – Impact Instruction on Vimeo.

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