Podcast: Turning Sales Strategy Into Profit

In this episode of the Industrial Growth Institute Podcast, host Ed Marsh and I discuss leadership, accountability, sales training, and the importance of sales in corporate strategy. I also touch upon the need for sales talent on boards and the importance of continuous recruiting.

Some highlights:

• The Role of Sales Strategy in Corporate Growth (03:21 )
• The Importance of Sales Talent on Boards (05:50 )
• Continuous Recruiting for Top Sales Talent (19:42)
• Challenges and Opportunities in Selling Technology (23:06)
• Navigating Complex Sales in Industrial Markets (31:23)
• Discovering the Board Governance Function (39:43)
• Building a Strong Board (42:59)
• Supporting Women in Business and Sales (48:27)
• Balancing Work and Wellness (51:25)
• Integrating Sales and Marketing Strategies (55:30)
• The Role of Sales Ops (59:07)
• Exploring the BDR Model (01:04:47)
• Understanding Financials in Sales (01:08:13)
• The Future of Sales Optimization (01:10:18)

You can listen to the episode here:

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