Podcast: “Would You Rather: B2B Sales Edition” with Spiraling Up

I recently joined Spiraling Up, a new podcast from Hinge hosted by Austin McNair, Joe Pope, and Mary-Blanche Kraemer, for a high-energy conversation that put my sales strategy brain to the test.

In a fun twist, the team invited me to play a game of “Would You Rather: Sales Edition” — a rapid-fire, gameshow-style segment where we explored some of the most relevant (and sometimes tricky!) dynamics facing today’s sales and marketing teams. From choosing between revenue vs. funnel KPIs to navigating team coaching challenges, we covered a lot of ground with practical takeaways for sales and marketing leaders in professional services.

Here are a few of the highlights:

• The story that shaped my sales philosophy and career [03:09]

• How I think about measuring performance: revenue or funnel KPIs? [17:54]

• Would I rather coach a traditional, change-resistant team or a flexible but green one? [24:47]

• Selling to established industries vs. emerging markets — which would I choose? [32:46]

• The challenge of coaching a talkative rep who doesn’t listen vs. one who’s too passive [39:55]

• Would I prioritize training in traditional methods or emerging tech like AI? [44:48]

• A rapid-fire lightning round to close things out — how many questions can I answer in 5 minutes? [50:09]

It was a fast-paced, insightful conversation and a blast to be a part of. If you’re a sales leader, marketer, or professional services executive, you’ll find some gems here.

Watch the episode:

Let’s Strengthen Your Sales Game

If you’re looking to elevate your sales growth strategy or need expert guidance to strengthen your sales team, I’d love to connect. Reach out to learn more about my sales consulting services and how I help organizations drive growth through modern, practical sales approaches. Contact me to schedule a conversation.