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The new Prospecting Essential sales training program helps you build a pipeline of high-value opportunities—faster, smarter, and with more confidence.

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One of the most common challenges I hear from sales professionals and business developers is: “I’m not consistently filling my pipeline with the right opportunities.”

Sound familiar? It’s especially true for those in complex B2B or professional services.

If you’ve ever struggled to build momentum with your outreach, get in front of the right decision-makers, or create a consistent prospecting rhythm, I created Prospecting Essentials specifically for you.

New Online Sales Training Program to Help You Prospect with Confidence

Prospecting Essentials is my brand-new, self-paced online sales training designed to help you build a full, qualified pipeline of high-value opportunities—faster and with more confidence.

Whether you’re working in professional services, tech, financial services, or another complex B2B environment, this course will help you create and execute a repeatable prospecting strategy that works.

Inside the program, I guide you through proven frameworks and modern selling strategies that I use every day with my clients. You’ll walk away with:

  • The Prospecting Essentials Framework—a 3-part methodology for consistently building your pipeline
  • Messaging strategies that capture attention and earn responses
  • A process for leading high-impact first meetings
  • Tools to help you avoid stalled opportunities and maintain momentum

It’s everything you need to elevate your outreach and start seeing real results quickly.

Get immediate access.

A Growing Suite of Strategic Sales Training Courses

Prospecting Essentials joins my growing library of online programs that help sellers and leaders succeed in today’s B2B marketplace. If you’re looking to build on your prospecting skills and go even deeper into strategic selling, I also offer:

  • The Strategic Selling Academy – A comprehensive program that helps you win complex opportunities and grow long-term client relationships.
  • The Strategic Selling Academy for Professional Services – Tailored specifically for sellers and business developers in consulting, accounting, legal, architecture, and similar sectors.

All the courses are designed to help you win more of the high-value clients you want.

Why Choose Online Sales Training?

Online learning offers three big advantages:

  • Flexibility – Learn at your own pace, on your own schedule. Whether you have 20 minutes or two hours, you can make meaningful progress when it works for you.
  • Immediate Application – With practical tools and worksheets included in every module, you can apply what you’re learning right away to your current opportunities.
  • Built-In Reinforcement – Retain what you learn through actionable exercises and reinforcement materials designed to make the learning stick.

Ready to Build Your Pipeline?

If you’re ready to take your prospecting skills to the next level, I invite you to check out Prospecting Essentials. It’s time to create a pipeline that fuels your sales goals—and your confidence. Get started here.

Or learn about my flagship sales training program, the Strategic Selling Academy.

Frequently Asked Questions

Prospecting Essentials is Amy Franko's new, self-paced online sales training designed to help you build a full, qualified pipeline of high-value opportunities—faster and with more confidence.

Whether you’re working in professional services, tech, financial services, or another complex B2B environment, this course will help you create and execute a repeatable prospecting strategy that works.

Prospecting Essentials includes proven frameworks and modern selling strategies. You’ll learn: - The Prospecting Essentials Framework—a 3-part methodology for consistently building your pipeline - Messaging strategies that capture attention and earn responses - A process for leading high-impact first meetings - Tools to help you avoid stalled opportunities and maintain momentum It’s everything you need to elevate your outreach and start seeing real results quickly.

Online learning offers three big advantages: - Flexibility – Learn at your own pace, on your own schedule. Whether you have 20 minutes or two hours, you can make meaningful progress when it works for you. - Immediate Application – With practical tools and worksheets included in every module, you can apply what you’re learning right away to your current opportunities. - Built-In Reinforcement – Retain what you learn through actionable exercises and reinforcement materials designed to make the learning stick.

Your sales growth is only as strong as your strategy.

Download Amy's Sales Strategy Index now and receive the top 10 growth factors every sales strategy needs. 

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