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The Why and the How: Which Comes First to Move the Sale Along

The Rooted in Revenue sales podcast program tackles many revenue subjects, all based on revenue generating marketing, events and sales activities with expert hosts and guests.Co-host Susan Finch has been helping people solve marketing problems and build their online reputations and value for decades. Rooted in Revenue is a venue for snack-sized tips that can be easily implemented.

In this episode, Susan welcomes back Amy Franko, as a follow up to the book launch episode for The Modern Seller. Update on her book. Her blog post titled, “What Distinguishes a Standout Seller?” led to this interview. There is not one answer, but Amy helps you determine the questions to have ready in order to guide the meeting, the presentation and ultimately – THE SALE.

You can listen to it here.

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