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Things feel shaky in sales lately? There’s a lot of sales chaos and turmoil. But now is the time to stay ahead of the curve. Get clear on what’s at risk, find the hidden wins, and help your clients do the same. Clarity = confidence.
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There’s no shortage of turmoil in the marketplace right now. Whether it’s internal chaos within our own organizations, uncertainty with clients or prospects, or ripple effects coming from their customers — there’s a lot swirling around us.
So, how do we stay grounded? How do we navigate this turbulence with confidence — both for ourselves and for those we serve?
Tangible Sales Strategies to Navigate Through Disruption
Let’s walk through a few tangible strategies:
1. Take an Inventory of What’s at Risk
Start by getting really clear. What’s actually on the line? What deals in your pipeline might be slipping? Which contracts feel wobbly? Write it all down — not just in your head, but on paper. It’s a powerful first step to gain perspective and clarity.
2. Identify Hidden Opportunities
Once you know what might go wrong, flip the script. Ask yourself — what might go right? What new needs are emerging in your clients’ worlds? Where could you step in to add value in ways you hadn’t considered before? This mindset shift opens up room for creativity and action.
3. Turn Insight into Advisory Intelligence
Now you’ve got something powerful: insight. Use it. Go to your top 5–10% of clients and share what you’ve uncovered — both the risks and the opportunities. Help them think through their next moves. Be the steady voice that helps them see clearly when things feel cloudy.
4. Stay Systematic
This isn’t a one-and-done process. Revisit it. Work through your pipeline and client set regularly, with both a critical and opportunistic lens. Keep that advisory intelligence flowing and fresh.
These are more than just survival tactics. They’re ways to build real trust, real momentum — even when things feel uncertain. So take a breath, take stock, and move forward with purpose. You’ve got this — and so do your clients.
Want help building your own strategy to move forward? Let’s talk.
Help Your Team Implement Better Sales Strategies
If you’re looking to enhance your sales strategy and effectively engage clients and prospects, contact me for to learn about my sales consulting and sales training offerings. Let’s work together to transform your sales approach and achieve outstanding results.
Frequently Asked Questions
Start by taking a clear inventory of what’s at risk — deals, contracts, relationships. Getting everything out of your head and onto paper helps you see the full picture and make smarter decisions.
Shift your focus. Once you’ve identified the risks, look at where your clients might need new support. Changing conditions often open doors — you just have to be willing to look for them.
Advisory intelligence is about turning your insights into guidance. Use what you learn from assessing risks and opportunities to spark conversations with top clients. Be a strategic partner, not just a vendor.
Our Strategic Selling signature sales training program is now available online. This online sales learning program is ideal for professional services and B2B sales. Get started with 2 free lessons.