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Every day, sales professionals face the challenge of breaking through the noise to earn early-stage conversations with decision-makers.
In this video, part of my Prospecting Essentials video series, I share three steps to create messaging fills your pipeline. The steps are focused on content, frequency, and media to help sellers create messaging that truly resonates. This approach offers a strategic way to improve your chances of opening doors and filling your sales pipeline.
This is the final video in the series.
Key Takeaways:
- Content Matters: Make your message short, substantive, and compelling enough to spark curiosity and urgency.
- Be Persistent: Early-stage outreach often requires multiple attempts; don’t give up after one try.
- Use the Right Channels: Leverage a mix of media — email, phone, video, and social — to maximize your chances of engagement.
- Respect the Time Crunch: Decision-makers have limited availability, so your outreach must be timely and efficient.
- Always Optimize: Regularly evaluate your messaging for clarity, relevance, and impact to improve conversion over time.
Who This Video Is For:
This video is for professional sellers and sales leaders who want to build and maintain a strong, consistent sales pipeline. It’s especially relevant for those looking to improve their prospecting, outreach strategy, and sales conversations to drive both short- and long-term success.
Transform Your Pipeline: Prospecting Essentials Online Sales Training Program
The new Prospecting Essentials Online Sales Training Program is part of my Strategic Selling Academy.
Whether you’re a seasoned sales professional or a sales leader looking to elevate your team’s results, the Prospecting Essentials program will equip you with proven strategies, practical outreach tactics, and impactful sales conversation frameworks to help you build a high-performing pipeline—now and into the future. Learn more and enroll now. Or, for leaders looking to bring the program to your sales team, please contact me for details.
Frequently Asked Questions
Effective messaging is short, substantive, and directly relevant to the prospect's problems or opportunities. It should prompt the recipient to feel that the topic is worth a conversation. Avoid fluff and focus on clarity and impact.
Frequency is key in early-stage prospecting. It often takes multiple touchpoints to earn time on a decision-maker’s calendar. Be persistent and plan for a series of well-timed follow-ups.
Use a blended approach that includes email, phone, video, and social media. Different people respond to different media, so diversifying your outreach increases your chances of making a connection.
Ideal for professional services and complex B2B solution selling, the Prospecting Essentials sales training program from Amy Franko will help you build and execute prospecting plans that directly contribute to building pipeline. You’ll consistently exceed quota with a full, qualified pipeline—fueled by proven strategies and repeatable outreach systems. This program provides the skills and tools for: • Identifying more and better sales opportunities • Accessing the right individuals who make or influence decisions • Expanding sales with existing clients • Building consistent prospecting habits that keep the pipeline full This is a 100% online, self-paced sales training program. You can access the materials anytime, anywhere, as long as you have internet access.
Our Strategic Selling signature sales training program is now available online. This online sales learning program is ideal for professional services and B2B sales. Get started with 2 free lessons.