Sales Performance and Leadership Development Insights from Amy Franko

[Podcast] Modern Sales and Marketing Techniques for Modern Sellers

If you’re a sales professional or sales leader who’s also a fan of podcasts, chances are you are familiar with Ian Altman. Ian, a renowned keynote speaker, business expert, and bestselling author, hosts a podcast called Sameside Selling where he tackles sales and business topics, as well as offers insight from industry leaders with proven success. I had the opportunity to chat with Ian on a recent episode about Modern Sales and Marketing Techniques. Listen in to our conversation to learn about old-school sales habits you need to kick, why a modern approach to selling is necessary, 5 specific skills that will help you thrive in today’s B2B business world, and more.

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Destinations and Directions: Announcing and

Three years ago, I made the decision on a new destination. I wanted to use my 20 years of B2B sales, leadership, and entrepreneurial experience in new ways. That led me to add sales training programs and sales keynotes under Impact Instruction Group, the custom learning solutions company I founded in 2007.

Those programs have taken off… so much so, that it was time for a transition, a different direction. You can now find my sales training, keynotes, leadership development programs, and resources at And we haven’t forgotten about custom training! We’re still here to support your blended learning, custom training and curriculum design needs at the new

I invite you to visit both new sites. As you’re planning your next sales kickoff or leadership event and see a sales keynote or training program that could fit, let’s schedule a conversation.

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5 Strategies to Build a Business Case Internally for Sales Enablement

Earning executive-level buy-in for sales enablement and sales training is one of the top issues facing sales leaders and sales trainers today. But building your business case doesn’t have to be an impossible task. I’m pleased to have partnered with the Association for Talent Development to provide a series of five strategies you can use to build credibility with the CEO, starting with creating the right culture for sales enablement and sales success.

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Learning from Leaders: A Conversation with Darci Congrove of GBQ

Good leaders never stop learning. One way I continue my development is to uncover what’s worked for others.

The Columbus Chamber’s CEO Insights series provides a platform for some of our region’s brightest leaders to share their ideas and the stories behind their successes and challenges. Most recently, I enjoyed the highly engaging CEO Insights discussion with Darci Congrove of GBQ. I share some of what she had to say on the blog.

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How to Make Your Sales People Rockstar Sellers

The “rockstars” and the “middles” offer your greatest potential for creating a sales force of productive, modern sellers – that are engaged and deliver results. But they can’t do it without your leadership. Providing on-going sales training is proven to deliver a significant return on investment.

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The new sales economy demands modern mindsets, skill sets, and tools to succeed. In The Modern Seller, Amy Franko explains the five modern selling skill sets that rise above the rest. As a special offer, download your chapter preview: The Modern Seller is Social.


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