Sales Performance and Leadership Development Insights from Amy Franko

Top Skillsets of a Modern Seller

What makes a modern seller? That’s what I explore in my new book, The Modern Seller. The book will debut on Amazon next Tuesday, Oct. 30. Anyone who buys a copy of the book that day will receive a free download of The Modern Seller Workbook, with tools to put insights into action. Just email your receipt to us at In the meantime, I invite you to learn more about the five dimensions of the modern seller in this week’s blog post and video.

Thanks to all my friends and subscribers for your support on my journey to publish The Modern Seller. I look forward to launching with you next week.

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Why Your Sales Organization Needs Ambassadors

When I was researching for my upcoming book, The Modern Seller, one sales skillset stood above the rest: Ambassador. To be successful in the new economy, your sales team needs ambassadors. As a sales leader or sales trainer, you can help them evolve the necessary skills and tools.

In this article for Training Industry, I take a look at what an ambassador is, and share how to build a sales organization of ambassadors.

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[Podcast] Sales Training – 5 Skills Modern Sellers Need

If you are a #BootsOnTheGround #PhoneInTheHand salesperson, this show is for YOU! I had the honor of appearing on the SellOut Show recently with hosts Dianna Geairn and Shawn Karol Sandy. With its fast, fun pace and tangible, actionable advice, this show’s goal is to get you to a “solid six” in sales. When I joined them on the show, we delved into the five skills every modern seller needs. You can watch it here.

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Why The Modern Seller?

My new book, The Modern Seller, is literally hot off the press and will be available in a matter of days. As we approach launch, I reflect back on the title, and how it came to be.

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Your Daily 20

If you need to create a habit or improve a skill, try dedicating 20 minutes a day to it. Here’s what I’ve learned by committing to write for 20 minutes a day.

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In a Hurry Until the End

The recent passing of John McCain got me thinking about time. Do you spend your time, or invest it? When you invest time wisely, the returns are priceless. Using a “legacy list” can help you narrow your focus.

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[Podcast] Shaping the Sales Career Path

As a long-time member of the Association for Talent Development (ATD), I’m committed to its mission to Empower Professionals to Develop Talent in the Workplace. If you’re in a sales training or sales enablement role, I invite you to listen to my most recent collaboration with ATD– a podcast on the ATD Sales Enablement Channel. On the podcast episode, Jenna Cronin, Community Practice Manager for Sales Enablement at ATD, and I delved into the importance of shaping the sales career path and building a strong, productive sales culture. Visit my blog for the full recording. What tips would you add?

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[Webinar] The New Sales Economy: Trends Impacting Customer Buying Behavior

Chances are good you and your clients are experiencing rapid, non-stop change because of the new sales economy. What is the new sales economy and why does it matter? It’s is the intersection of business trends, technology, and cultural change impacting the buying behavior of our clients and prospects. That in turn impacts everything in your firm —from how you go to market, develop new business, and grow your existing clients.

Join me and the Association for Accounting Marketing (AAM) on September 11 for an insightful webinar on the key trends creating chaos in B2B business development. We’ll also dissect the five Business Development Dimensions you’ll need to grow your results and succeed in this new economy. Registration is open now. I look forward to seeing you there.

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[Podcast] Modern Sales and Marketing Techniques for Modern Sellers

If you’re a sales professional or sales leader who’s also a fan of podcasts, chances are you are familiar with Ian Altman. Ian, a renowned keynote speaker, business expert, and bestselling author, hosts a podcast called Sameside Selling where he tackles sales and business topics, as well as offers insight from industry leaders with proven success. I had the opportunity to chat with Ian on a recent episode about Modern Sales and Marketing Techniques. Listen in to our conversation to learn about old-school sales habits you need to kick, why a modern approach to selling is necessary, 5 specific skills that will help you thrive in today’s B2B business world, and more.

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The new sales economy demands modern mindsets, skill sets, and tools to succeed. In The Modern Seller, Amy Franko explains the five modern selling skill sets that rise above the rest. As a special offer, download your chapter preview: The Modern Seller is Social.

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