How to Build Your Leadership Identity and Leadership Brand

One of the concepts I teach in my sales training and leadership development programs is the importance of creating both a leadership identity and a leadership brand.

Our leadership identity is what we value, and what we’re passionate about. It’s the purpose that drives us. The activities we undertake to support our identity is our leadership brand. This is your presence in your work and in the world. And it distinguishes you from the crowd.

Even for established leaders, creating and nurturing your leadership brand is constant process. So I was honored to be contacted by O, the Oprah Magazine, Entrepreneur and Fortune for their annual “Leading Women in Columbus” feature. The feature appears in the March 2018 issue of each publication for subscribers in the Central Ohio region.

I sat down with a writer to share my experience and provide some tips for building modern sales and leadership cultures. It’s always fun to share my story and insights. And I’m eager to discover what new connections might arise from this opportunity.

You can view the feature interview here.

But elevating your leadership brand doesn’t need to involve something as extensive as an appearance in Fortune.

To help you get started, watch this short video to learn more about the differences between leadership identity and leadership brand—and strategies for building both.