Guest Article: Account-Based Selling
Many leadership teams begin the year with a familiar refrain: “We’re focused on growth.” The challenge isn’t understanding why growth matters—it’s deciding how to pursue it. One of the most overlooked and underutilized sources of growth is already in place: your...
Video: Help Your Decision Makers Actually Make Decisions in Complex Sales
In complex sales, indecision—not competition—kills deals. Learn how sales leaders can facilitate better executive decision-making and move opportunities forward with confidence. ******* My friends at Membrain.com shared two eye-opening...
Guest Article: Consultative Sales Playbooks
Amy Franko’s Training Industry article, “Consultative Sales Playbooks: The Ultimate Training Tool for Navigating Complex Deals,” won a 2025 Top Sales Award. It breaks down how consultative sales playbooks can actually get used—becoming a living, flexible...
Guest Article: AI, Strategy & Sales Growth: What Every Executive Needs to Know
AI is shaping sales strategy for 2026, but the companies winning big aren’t putting it on autopilot. They’re treating AI as strategic input, using it to sharpen forecasts and scale workflows, while human leaders decide what matters most. In my latest article for...
Video: Cross-Selling Strategies for Profitable Growth: How to Expand Revenue Inside Existing Accounts
***** Cross-selling is a growth strategy and sales strategy that is an underused revenue accelerator. In this video, Amy Franko explains how to uncover new opportunities in existing accounts to drive profitable growth, strengthen loyalty, and outpace competitors. Key...
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