Jun 18, 2024 | Personal Growth, Sales Strategy
Adapting to changing buyer preferences is key in strategic selling. Decision makers seek confidence in ambiguous environments, effective situation assessment, and collaboration. Misconceptions about sellerless experiences and non-direct methods need addressing....
Jun 12, 2024 | Sales Strategy, Videos
There are two pieces to a sales conversation that if you put this into your process, you will have much more effective and more momentum gathering conversations in the future. The first is the pre-brief. The pre brief is essentially thinking through the outcomes that...
May 29, 2024 | Business Growth, Sales Strategy, Videos
If you have a new offering that you’re putting out into the marketplace, these strategies will help you optimize the new offering to accelerate sales growth and also profit growth. Ensure that the sales team is very clear on the top line revenue targets, as well...
May 24, 2024 | Business Growth, Sales Strategy
The Value of Trusted Introductions When I consider what has helped me to create success in my career, within my sales consulting practice and within the various leadership roles I’ve had, the value of trusted introductions is near the top of the list. This has taken...
May 22, 2024 | Business Growth, Sales Strategy, Videos
Leverage is an incredibly powerful sales strategy. At its core, leverage means taking one idea, one strategy, or one sale and expanding its results significantly without much additional effort. Here’s how it works in practice: Expanding a Single Win: One client of...
May 17, 2024 | Business Growth, Podcasts, Sales Strategy
Why don’t accountants love selling? Amy Franko appeared on The Woodard Report™️ Podcast, a weekly conversation that’s all about empowering business advisors to advance their practices and have a transformative impact on their clients. She joined host...