Video: Sales Conversations: Pre-brief & Debrief
There are two pieces to a sales conversation that if you put this into your process, you will have much more effective and more momentum gathering conversations in the future. The first is the pre-brief. The pre brief is essentially thinking through the outcomes that...
Video: How to Optimize New Offerings for Sales Growth
If you have a new offering that you’re putting out into the marketplace, these strategies will help you optimize the new offering to accelerate sales growth and also profit growth. Ensure that the sales team is very clear on the top line revenue targets, as well...
Sales Strategy: Trusted Introductions and Maximize Sales Growth
The Value of Trusted Introductions When I consider what has helped me to create success in my career, within my sales consulting practice and within the various leadership roles I’ve had, the value of trusted introductions is near the top of the list. This has taken...
Video: Leverage as a Sales Strategy
Leverage is an incredibly powerful sales strategy. At its core, leverage means taking one idea, one strategy, or one sale and expanding its results significantly without much additional effort. Here’s how it works in practice: Expanding a Single Win: One client of...
The Woodard Report Podcast: Why Don’t Accountants Love Selling
Why don’t accountants love selling? Amy Franko appeared on The Woodard Report™️ Podcast, a weekly conversation that’s all about empowering business advisors to advance their practices and have a transformative impact on their clients. She joined host...
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