Objections are an inevitable—and valuable—part of the sales process. In this episode of the Sales Reinvented podcast, host Paul Watts and I discuss why it’s essential to welcome objections from prospects. Often, objections reflect concerns around value, trust, or priorities. Identifying which category the objection falls into can guide how you respond. I offer actionable strategies to help you handle objections with confidence.
Some highlights:
- Common objections salespeople face (0:58)
- The biggest mistake(s) salespeople make (3:10)
- How to respond to objections (4:31)
- The role of empathy in handling objections (7:05)
- How to handle objections with confidence (9:06)
- Amy’s dos and don’ts for handling objections (11:32)
- Turning a challenging objection into a sale (15:01)
You can listen to the episode here:
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