The Sales & Marketing Management Podcast Featuring Amy Franko
Sales enablement is defined as the strategic, ongoing process of equipping sales teams with the content, guidance and training they need to effectively engage buyers.
On this episode of The Sales & Marketing Management Podcast, I joined host Paul Nolan to dive into an article I wrote for SMM Connect about Creating a Sales Enablement Center of Excellence.
Some highlights from this episode include:
- What is a sales enablement center of excellence and why sales enablement is “hot” today. [2:43]
- How to create a sales enablement center of excellence. [6:37]
- Where does sales training come into it? [8:43]
- The three pillars of sales enablement. [11:00]
- How to implement channel partner development. [19:24]
- Connecting the dots. [20:34]
Please listen below, and be sure to follow Sales & Marketing Management for more great content!
For more information on sales strategy, download my eBook. And catch me on more sales podcasts here.
Our Strategic Selling signature sales training program is now available online. This online sales learning program is ideal for professional services and B2B sales. Get started with 2 free lessons.