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Changes in today’s business environment mean lots of progress. How your sales force adapts to the changes and new challenges customers face can mean the difference between business life and death.

In the November 2017 issue of Smart Business Magazine, Amy Franko takes a look at the day in the life of a decision-maker. Consider what affects the engagement of decision-makers with you and your organization. Some reasons —technology and information overload — are so ubiquitous we’ve become immune to them. While these challenges can seem insurmountable to building relationships, they can also become opportunities for entry and a chance to maintain and even bolster your status as a trusted adviser.

Amy explains in this short video.

For more information, read Amy’s full article in Smart Business Magazine.

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