Sales Training & Leadership Development Videos
Video Library
Video: How to Optimize New Offerings for Sales Growth
If you have a new offering that you're putting out into the marketplace, these strategies will help you optimize the new offering to accelerate sales growth and also profit growth. Ensure that the sales team is very clear on the top line revenue targets, as ... read more
Video: Leverage as a Sales Strategy
Leverage is an incredibly powerful sales strategy. At its core, leverage means taking one idea, one strategy, or one sale and expanding its results significantly without much additional effort. Here’s how it works in practice: Expanding a Single Win: One ... read more
Video: The Smart Sales Closing Technique You’ve Been Overlooking
Are your win rates not meeting your expectations? If so, it's time to rethink your approach to smart sales closing techniques. While it's common to focus solely on the end of the sales process, the real key to success lies at the beginning. In this video I ... read more
Video: Who is Your Competition
A question to think about: who is your competition... really? Is it just the firms you're used to running into, or is it something more? Consider these three different types of competition. 1. Marketplace Competition: The first type of competition ... read more
Video: Sales Strategy: Mastering the Language of Money in Sales
One of the most powerful tools you possess as a sales pro, especially when delving into budget and financial conversations with prospects and clients, is the language you use. The right language is a sales strategy that can be the difference between an ... read more
Video: Non-profit Board Service as a Sales Growth Strategy
There's a hidden sales growth strategy many leaders overlook: non-profit board service . It's a sales strategy I urge leaders to seriously consider integrating into their growth plans. Why? Because it's a powerful way to not only ... read more
Video: Crafting Smart Commission Plans as Part of Your Sales Strategy
When you think of sales strategy, one area that you may not consider is your commission plan. Commission plans serve as motivators for sales professionals, driving their efforts towards achieving organizational goals. However, not all commission plans ... read more
Video: Two Sales Qualifying Questions for Lead Conversion
Does your sales training program focus on the importance of qualifying opportunities? In any sales opportunity, understanding the true quality and urgency is crucial. But how do you accurately gauge these factors? Here are two simple yet powerful questions to ask ... read more
Video: Shifting from Digital to Live Sales Conversations
In the fast-paced world of sales, mastering the art of communication is key to unlocking success. While digital channels offer convenience, they often fall short in fostering meaningful connections and driving conversions. ... read more
Video: Pursue Sales Strategy with Focus
A common challenge in designing sales strategy is focus. No shortage of activities exists—solution sets, pursued industries, customer types. Elite organizations use focus as a filter, selecting only activities aiding success in the next one or two ... read more
Video: 3 Strategic Plans You Need for Long-term Sales Growth
As it relates to long term successful sales growth, elite organizations, need three strategic plans in their organization. They have a visionary plan. They have a sales strategy. And they have a marketing strategy. That visionary plan is ... read more
Video: Your Best Investment: A Case for Lifelong Learning
What are the secrets to longevity? After considering the traits of one very exceptional nonagenarian, I can boil it down to two things: self-care and lifelong learning. Today's post digs into the second of those two... what lifelong learning can do for us personally and professionally. It’s the best investment you can make. read more
Frequently Asked Questions
Amy Franko’s videos focus on modern selling, sales leadership, and practical strategies to improve sales performance, including prospecting, pipeline development, and navigating complex buying decisions.
Each video delivers a focused sales insight or strategy that can be applied immediately, helping sales professionals and leaders improve how they engage buyers and move opportunities forward.
The videos are recorded for sales leaders, sales professionals, and business owners who want practical guidance to improve results in today’s complex B2B sales environment.
Amy Franko regularly shares short, timely video insights that reflect current sales challenges and opportunities, giving viewers consistent access to fresh ideas and strategies.
Amy Franko’s videos focus on practical application, not theory, with clear, concise insights that connect directly to real sales situations and leadership decisions.
Both. Individual sellers hear how to improve execution. Leaders receive guidance that helps them strengthen team performance and strategy.
Sales leaders can use Amy Franko’s videos as discussion starters, coaching tools, or quick training resources to reinforce key sales concepts and improve team alignment.
Videos address common challenges such as inconsistent prospecting, stalled pipelines, low conversion rates, and adapting to modern buyer behavior.
