Sales Training & Leadership Development Videos
Video Library
Video: 3 Steps to Learning a New Sales Skill
Whether you're learning a brand-new sales skill or refining an advanced technique, the journey to mastery typically unfolds in three distinct phases: awareness, application, and integration. Each phase builds upon the last, helping you transform a skill from a ... read more
Video: The Essential Role of Client Success in the Renewals Business
For sales organizations with a strong focus on renewals or maintaining a steady client base, a robust Client Success function is crucial to long-term success. While Client Success isn't the same as Sales, it operates alongside it to sustain client relationships, ... read more
Video: Why Momentum Matters in Sales Strategy
Momentum is one of the most powerful tools in sales. When a sales process has momentum, it drives opportunities forward, keeping client connections strong and deal pipelines healthy. But momentum doesn’t just matter for individual deals—it’s crucial for sales ... read more
Video: Don’t overcome sales objections, do this instead.
In sales, objections are not roadblocks; they're signposts guiding you toward a successful transaction. Embracing objections as a natural part of the sales strategy and sales process can revolutionize your approach and ultimately lead to more fruitful outcomes. ... read more
Video: Understanding Results and Value in Sales
A strategy to help you move your opportunities through your pipeline more quickly is the ability to differentiate between a result and the value derived from the result. It doesn't matter if this is an opportunity that is early stage or if it is something that's a ... read more
Video: How to Break Free from Sales Communication Comfort Zones
Are you stuck in a sales communication comfort zone? In this video, explore how relying too heavily on one communication style—like email—could be limiting your ability to connect with prospects and clients. Learn from a real-life example where switching ... read more
Video: How Can You Master Video Meetings for Sales Success?
Most client and prospect meetings happen within the four walls of a video call. So how can you ace that meeting and move an opportunity forward? Here are two areas to focus on for better outcomes: 1. Brevity When planning your video meeting, keep it ... read more
Outbound Conference 2024: Sales Prospecting, Pipeline, Productivity
OutBound Conference isn't simply back. It's better than ever before. I’m excited to share that I’ll be serving as a sales keynote speaker at the 2024 Outbound Conference, and I’d love for you to join me. The Outbound Conference is the premier event for sales ... read more
Video: How to Win in Sales by Thinking Like an Olympic Commentator
The recent Olympic games got me thinking about what makes a truly great commentator. After watching countless hours of coverage, I realized that the skills that keep viewers engaged are the same ones that can elevate sales professionals to ... read more
Video: How to Overcome 3 Barriers Sabotaging Your Sales Strategy
Is your sales strategy falling short of expectations? These three common obstacles might be holding you back: 1. Lack of a Specific Sales Strategy Surprisingly, the first obstacle might be that you don't actually have a dedicated sales strategy. You may have a ... read more
Video: Sales Conversations: Pre-brief & Debrief
There are two pieces to a sales conversation that if you put this into your process, you will have much more effective and more momentum gathering conversations in the future. The first is the pre-brief. The pre brief is essentially thinking through the ... read more
Video: Optimize Sales Skill Development for ROI
Smart organizations understand the value of sales training and investing in their salespeople and sales leaders. When developing these skills, focusing on four key areas can ensure a robust and sustainable program. 1. Sustainability ... read more
Frequently Asked Questions
Amy Franko’s videos focus on modern selling, sales leadership, and practical strategies to improve sales performance, including prospecting, pipeline development, and navigating complex buying decisions.
Each video delivers a focused sales insight or strategy that can be applied immediately, helping sales professionals and leaders improve how they engage buyers and move opportunities forward.
The videos are recorded for sales leaders, sales professionals, and business owners who want practical guidance to improve results in today’s complex B2B sales environment.
Amy Franko regularly shares short, timely video insights that reflect current sales challenges and opportunities, giving viewers consistent access to fresh ideas and strategies.
Amy Franko’s videos focus on practical application, not theory, with clear, concise insights that connect directly to real sales situations and leadership decisions.
Both. Individual sellers hear how to improve execution. Leaders receive guidance that helps them strengthen team performance and strategy.
Sales leaders can use Amy Franko’s videos as discussion starters, coaching tools, or quick training resources to reinforce key sales concepts and improve team alignment.
Videos address common challenges such as inconsistent prospecting, stalled pipelines, low conversion rates, and adapting to modern buyer behavior.
