Successful sales leaders take time to uncover the gaps in their organizations and build sales development processes. Rather than relying on intuition, data-driven assessment as a precursor to sales training will study a team’s productivity and performance so leaders can truly understand the team’s competencies.
You need to leverage the right data to design, implement and refine your sales training programs. This includes:
- Understanding trends driving how your sales teams are identifying and winning business.
- Using sales-specific assessments to know your sales teams’ strengths and weaknesses.
- Aligning with your organization’s critical sales metrics to determine which training content and methods will contribute to accomplishing those metrics.
Read more in my column in the fall 2022 issue of Training Industry Magazine.
(You can view the full issue here.)
Does Your Sales Training Program Hit the Mark?
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