One of the most enjoyable parts of researching my upcoming book, The Modern Seller, has been my interviews with industry sales leaders I know and respect. They’ve been thought-provoking and energizing. The Modern Seller will be available in early 2018; in the meantime, I’d like to share some of that wisdom with you. This interview features Pete McChrystal, president and CEO of Accent Technologies, a cloud-based sales enablement company. In this conversation, Pete and I share insights on sales enablement, including some practical advice for how you can improve it within your organization.
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