There really is gold buried in your lost clients. Do you have a win back strategy so you can mine that gold? I joined Dan Pfister on the Winback Marketing podcast to tell the story of how my team and I won back a huge client for IBM.
Most importantly, I’ll share the mindset it took to score that big win.
For more strategies to nurture loyal clients, read this blog: Loyal Clients: A Modern Sales Game Changer. And catch me on more sales podcasts here.