Strategic Selling: How to Make the Most of Buyer Preferences
Adapting to changing buyer preferences is key in strategic selling. Decision makers seek confidence in ambiguous environments, effective situation assessment, and collaboration. Misconceptions about sellerless experiences and non-direct methods need addressing....
6 Capabilities for Highly-Effective Sales Leadership
Your organization’s sales success starts at the top with strong sales leadership. What makes a good sales leader? John Maxwell has said, “A leader is one who knows the way, goes the way, and shows the way.” That’s especially true in sales, and especially now as we...
Why We Need More Women on Boards and How To Prepare for a Board Role
As the oldest of five daughters, women’s leadership is more than a topic for me. It’s more like something in my DNA. It’s something I’ve made an intentional point to weave into my work and life. For four years, I served as the Chair of the Board of Directors for Girl...
Unwind Your Mind: Year-End Reflection Questions to Jumpstart 2024
This article offers a reflective approach to achieving significant sales goals in 2024, presenting a series of questions for leaders and professionals to guide their strategic thinking. In my sales strategy and board directorship work, I’m working with leaders going...
Business Podcast: Fueling Your Creative Side
Catherine Lang-Cline of Portfolio Creative is one of Columbus’ rockstar business leaders, and I am so happy she invited me to join her on The Secret Art of Business podcast. Sometimes we are prone to separate business and creativity… but I love bringing...
Our Strategic Selling signature sales training program is now available online. This online sales learning program is ideal for professional services and B2B sales. Get started with 2 free lessons.
