Growth. It’s a hot topic in boardrooms across the country. As organizational leaders look to remain resilient and thrive during disruption, smart sustainable growth is a key priority.
Every CEO should take a vested interested in sales performance as an indicator of the next three to five years of their business success. Yet only 13 percent of CEOs hail from a sales or marketing background. (Source: University of Virginia Darden School of Business.)
The unfortunate result is that many CEOs don’t prioritize sales strategy the way they might other facets of the business. In this edition of Professional Performance Magazine, Amy Franko offers five “must know” elements for CEOs to consider as they partner with sales executives on sales strategy. Knowledge of these elements supports stronger communication with your board of directors as it relates to sales performance.
Amy shares the spotlight as a guest contributor along with Alan Weiss, Zig Ziglar, and fellow Woman Sales Pro Meredith Powell, among others.
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