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SALES PERFORMANCE AND LEADERSHIP DEVELOPMENT INSIGHTS FROM AMY FRANKO
Video: Shifting from Digital to Live Sales Conversations
In the fast-paced world of sales, mastering the art of communication is key to unlocking success. While digital channels offer convenience, they often fall short in fostering meaningful connections and driving conversions. That's where the power of live sales...
What if Sales Growth Isn’t Your Priority?
What if we prioritize culture and community impact over sales growth? This unconventional approach highlights the importance of adaptability in sales strategy, emphasizing quality over quantity. It's a reminder that sustainable growth requires a holistic approach,...
Why We Need More Women on Boards and How To Prepare for a Board Role
As the oldest of five daughters, women’s leadership is more than a topic for me. It’s more like something in my DNA. It’s something I’ve made an intentional point to weave into my work and life. For four years, I served as the Chair of the Board of Directors for Girl...
Video: Pursue Sales Strategy with Focus
A common challenge in designing sales strategy is focus. No shortage of activities exists—solution sets, pursued industries, customer types. Elite organizations use focus as a filter, selecting only activities aiding success in the next one or two years....
What Are the Elements of a Sales Enablement Strategy?
Maximize revenue growth with a robust sales enablement strategy. Learn how to gain C-suite support and enhance sales efficiency through cross-functional collaboration, ownership, and focused tactics. ***** We didn’t hear much about sales enablement strategy until...
Video: 3 Strategic Plans You Need for Long-term Sales Growth
As it relates to long term successful sales growth, elite organizations, need three strategic plans in their organization. They have a visionary plan. They have a sales strategy. And they have a marketing strategy. That visionary plan is that big picture...
Mastering Sales Growth During Mergers & Acquisitions
If your company is growing through a merger, acquisition, or investment event, you’re not alone. I’m observing it across several clients in diverse industries, and according to market and consumer data research firm Statista, nearly 50,000 merger and acquisition...
Improve Your Sales Cycle by Examining This One Process
To supercharge your sales cycle, you must start by understanding your own buying habits. Dive deep into your purchasing process to uncover insights that could transform your approach to selling. ***** I’m an advocate for leveraging sales-specific assessment with all...
Video: Understanding Results and Value in Sales
A strategy to help you move your opportunities through your pipeline more quickly is the ability to differentiate between a result and the value derived from the result. It doesn't matter if this is an opportunity that is early stage or if it is something that's a...
Video: Leverage as a Sales Strategy
In the world of sales, where every effort counts, the key to success lies in the art of leverage. Simply put, leverage is the ability to magnify the impact of one idea, strategy, or sale without significantly increasing the effort invested. Let's explore how...