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Podcast: How to Use Social Capital to Elevate Business Relationships

Podcast: How to Use Social Capital to Elevate Business Relationships

Today’s business environment requires you to thoughtfully expand your networks, to cultivate and leverage them in ways that go beyond traditional marketing and selling. Do you know how to find and make those connections, and turn kernels of a new relationship into a long-term loyal customer?

I’m thrilled that the B2B Growth Show invited me to be a part of their podcast series to talk about the topic of Social Capital. I invite you to take a few minutes to tune in to my conversation with host Jonathan Green.

Social Capital: An Equation for Sales Success

Social Capital: An Equation for Sales Success

  Especially in high-value, B2B selling environments, an opportunity is identified and a sale closed based on a combination of three core elements. We call them the “three Rs:” Reputation Results Relationships How can you leverage the three Rs, and an...

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